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SAMRA is a non-profit professional body promoting excellence in South Africa’s data, research, and insights industry through self-regulation, knowledge-sharing, and advocacy for ethical, high-quality research practices.
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Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!
The Southern African Marketing Research Association (Samra) invites businesses to become sponsors of the 2025 Samra Annual Conference, the premier gathering of research professionals, marketers, and business leaders. 26 Mar 2025 Read more

Early bird registrations are closing soon – save 10% before 30 March!
The 2025 Samra Annual Conference is set to be an unmissable event for professionals who rely on data and insights to drive business success. 25 Mar 2025 Read more

Samra Annual Conference 2025: Final call for paper submissions
Final reminder: extended deadline for Samra Annual Conference 2025 paper submissions. 7 Mar 2025 Read more