SAMRA is a non-profit, voluntary association of research organisations and researchers in the data, research and insights industry. SAMRA was established in 1963 to ensure professionalism amongst researchers (incl. sharing ideas and new developments) and to promote the effective use of marketing research by decision-makers. SAMRA is the only recognised self-regulatory professional body for market research in South Africa. The purpose of research is to ensure innovation, access to information, and economic growth – it’s our purpose to ensure that happens at the highest level.

Our stakeholders include members of the public, suppliers and clients/users of data, research, advisory and consulting services and evidence-based insights (including our members), the media, legislators, related industries and associations, potential and new entrants, and education and training providers.