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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to anotherDanette Breitenbach

Image supplied.

NYF launches the Lady Liberty Leadership Programme

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should considerSaul Marquez

Key branding insights from the WEF, Davos 2025

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

Source:

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settleDanette Breitenbach

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

Source: © IBB Online

Last LIA categories winners announced

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

Source: © Warc

Showcase your excellence: Enter The Warc Awards 2025

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

Corona Extra reclaims top spot as world's most valuable beer

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

More news

Source:

Digital advertising group Aleph launches payment unit

18 Aug 2023

Manuel Bordé is Jury President. Source: Supplied.

NYF Advertising Awards announces inaugural Creative Commerce Category Jury

29 Jun 2023

Source:

Epica Awards introduces AI juror to enhance judging

23 Jun 2023

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Image supplied. This year's Loerie's theme is Blood, Sweat & Tears

Blood, Sweat and Tears: 45 years of The Loeries

31 Mar 2023

“The Missing Chapter” by Leo Burnett (India) for Procter & Gamble won one of the PR Grand Prix Awards in 2022

Epica Awards 2022 results announced!

9 Dec 2022

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Balenciaga's controversial new campaign and the long history of 'shockvertising'

Carl W Jones 6 Dec 2022

Image source: Ron Lach from

Legal dos and dont's: Influencers' guide to Comesa regulations

Reece May 3 Nov 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023

Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Souce: © Whats Creative David Kennedy and Dan Wieden, cofounders of Wieden+Kennedy

Wieden+Kennedy cofounder, Dan Wieden, dies

3 Oct 2022

Image supplied. Koo Govender will join as the new chief executive officer: Publicis Groupe Africa on 1 February 2023

Koo Govender appointed new CEO: Publicis Groupe Africa

23 Sep 2022

Brewing brands to be Africa fit

Brewing brands to be Africa fit

M&C Saatchi Abel 8 Jul 2022

Truly Destroyed initiative hijacks luxury brand campaign

1 Jun 2022

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

#AfricaMonth: SA's changemakers drive Audi's 'Story of Progress' campaign

Evan-Lee Courie 5 May 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

TV advertising embraces digital in Kantar's Creative Effectiveness Awards 2022

Kantar 3 May 2022

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

EXCLUSIVE: Meta's Moon Baz on the rise of Facebook Reels

Evan-Lee Courie 24 Mar 2022

Source: Reuters/Dado Ruvic

CPG giants Nestlé, Mars and Mondelez scale back business in Russia

11 Mar 2022

#BizTrends2022: Afrobeats, the new frontier for marketers

#BizTrends2022: Afrobeats, the new frontier for marketers

Danette Breitenbach 8 Feb 2022

Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

2021: Year of recovery for marketing budgets globally

1 Feb 2022

Source: © cocozero003 New York is one of the 10 cities where the Gerety Awards executive jury will be meeting

Locations for the Gerety 2022 executive juries announced

10 Jan 2022

Source: © efks

$617m ad value makes Nike most marketed sports brand on social media

5 Jan 2022

Soure: Epica Awards

2021 Epica Awards Top 10 ranked agencies

21 Dec 2021

All the Epica Awards Grand Prix winners

All the Epica Awards Grand Prix winners

13 Dec 2021

Source: TBWA in Times Square, New York

TBWA named Adweek Global Agency of 2021

7 Dec 2021

Source: ©The One Show

One Show's Green Pencil gets own jury

7 Dec 2021

Source: © dezeen Made Thought's shop of the future, with an experimental pop-up in London

WPP acquires majority stake in Made Thought

6 Dec 2021

Souce: © scyther5

Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

Source: © One Cub 2019 One CLub ADC Awards

2 Saffers named ADC 101st Annual Awards jury members

1 Dec 2021

'Inside intelligence' is the future of advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

14 Oct 2021