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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
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Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

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Warc details Advertising Trends report 2021/2022

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Kantar announces South Africa's Top 20 Best Liked Ads for 2020

Kantar announces South Africa's Top 20 Best Liked Ads for 2020

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Facebook announces ad transparency expansion

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'SeeHer Lens' Award aims to honour work which amplifies gender equality

'SeeHer Lens' Award aims to honour work which amplifies gender equality

23 Jun 2021

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#CreativeWeek2021: The importance of cultural nuance in advertising

Emily Stander 9 Jun 2021

The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

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The power of inclusive portrayal in advertising

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Wina 2021 announces shortlist

Wina 2021 announces shortlist

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Stage two of D&AD Awards judging: 890 entries shortlisted

Stage two of D&AD Awards judging: 890 entries shortlisted

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Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Shift Impact Africa 17 May 2021

Create Mozambique celebrates 25 years of firsts

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Dentsu 17 May 2021

New global H&M initiative to identify and support inspiring kids

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The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Create is the most awarded advertising agency in Mozambique

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Dentsu 26 Feb 2021

Gen Z: The generation that is crafting a better Africa

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D&AD announces the first of its New Blood Shots briefs

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Bongiwe Neema Nouse, a copywriter at The Odd Number.

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From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

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Google Ads is top choice for app marketers in Africa

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Global finalists for Young Guns 18 announced

Global finalists for Young Guns 18 announced

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D&AD announces 2020 Future Impact Pencil winners

D&AD announces 2020 Future Impact Pencil winners

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Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group welcomes Ismail Jooma as the group's new chief strategy officer

Brave Group 9 Sep 2020

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

One Show announces Microsoft's Kathleen Hall as 2020 CMO Pencil winner

21 Aug 2020

D&AD virtual ceremony will celebrate 2020 winners

D&AD virtual ceremony will celebrate 2020 winners

19 Aug 2020

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Ads are like shoes

Isaac Kwame Adom 18 Aug 2020

Top marketers to select The One Show 2020 CMO Pencil winner

Top marketers to select The One Show 2020 CMO Pencil winner

12 Aug 2020