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Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

3 days

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

More news

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © IBB Online

Last LIA categories winners announced

10 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

More news

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

3 days

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Source: © IBB Online

Last LIA categories winners announced

10 Oct 2024

Source: © LIA Saatchi & Saatchi ME, Dubai secured its third Bronze at the LIA. Pictured is its campaign ProtcTasbih for Saudi

Saatchi & Saatchi ME, Dubai adds to its tally at the LIA, MullenLowe Mena, Dubai also awarded

9 Oct 2024

The LIA awarded its first batch of winners and finalists with South Africa’s Promise awarded a Gold and Saatchi & Saatchi ME, Dubai a Bronze (Image supplied)

LIA: SA's Promise wins Gold, Saatchi & Saatchi ME, Dubai wins Bronze

7 Oct 2024

(Image supplied) Virgin Active's global Leave the cult, Join the club campaign has premiered this September

Virgin Active’s new campaign Leave the cult, Join the club cuts through wellness fiction

25 Sep 2024

Deadlines have been announced. Source: Supplied.

The One Show 2025 unveils new categories and entry deadlines

25 Sep 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Dentsu 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist

3 SA agencies named in New York Festivals 2024 shortlist

3 Jun 2024

The Stream of Consciousness

Updated: D&AD Awards 2024: SA brings home 8 Pencils

27 May 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Let's do Biz