![Richard Shotton](https://biz-file.com/b/1805/772140.jpg?1)
Richard Shotton
Richard is the author of The Choice Factory, a book about applying behavioural science to advertising. He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and, before moving into research.
Richard tweets about the latest social psychology findings from the handle @rshotton.
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