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As the founder and leader of a number of creative, digital, retail and content agencies in both the UK and South Africa, Paul brings a wealth of local understanding and agency expertise to the business. It was this energy and African knowledge that brought him to the attention of Oliver in 2016 encouraging them to step in and make an acquisition of the local agency.

Since then Paul and his executive team have successfully built up and grown The sub-Saharan Oliver agency alongside the MORE Global offerings.

He remains passionate about client relationships, obsessed with true value partnerships, he always gets excited about new challenges and opportunities.

He loves nothing more than showing clients, new and existing, how the Oliver model can be applied and the huge benefits of working with the depth of experience in the local SA creative team and wide breadth of talents accessible across the global group.

Brands Paul has experience partnering with include Vodacom, MTN, PnP, MassMart, Cambridge Food, Walmart, Nedbank, Liberty, Stanlib, Investec, FNB, Vukile Property Fund, KPMG, Deloitte, Unilever UK, US, Europe and Africa, Taste Holdings, AutoTrader, Gumtree, Golfer's Club, Samsung SA and Africa.