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Jason Ried grew up in Springs in Gauteng in the era of the ZX Spectrum. He'd rush home from school, and later work, foregoing lunch to play Pro Evo with his best friend, dreaming of the day he'd get to make his own games.

In 2002, Jason took a huge leap of faith and moved to the UK to pursue his dream. Starting off as a Quality Analyst at Eidos Interactive, he worked his way up to Associate Producer. He worked on big budget, AAA games such as Championship Manager, Just Cause 2, Tomb Raider, Hitman and Wacky Races, before moving to Disney Interactive Studios in 2008 where he was part of the team that produced the award-winning game Split/Second.

In 2011, Jason was given the opportunity to move back to South Africa to start up his own development studio. He decided to focus on the latest technology, augmented reality (AR), as well as apps and mobile games. Setting up in George, in the heart of the Garden Route with a view of the beach, Fuzzy Logic was born.