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Dr Pieter Streicher graduated from WITS with a BSc-Eng(Civil) in 1991 and he received his PhD from UCT in 1996. After working as a civil engineer at HHO Africa, Dr Streicher, along with Richard Simpson, (BSc-Eng(Civil), MBA), established Celerity Systems in mid-2000 as an IT services company focusing on
the marketing and management of Internet-based solutions.

BulkSMS.com was established in 2000 as a division of Celerity Systems to focus on SMS messaging solutions for commercial and non-commercial communications.

As a leading wireless application service provider, BulkSMS.com offers bulk SMS messaging solutions to large and small businesses, public benefit organisations, and individuals.

The company is headquartered in Cape Town, South Africa and has a global market presence, including in Europe, South Africa, the United Kingdom, and the United States of America.

BulkSMS.com offers two-way bulk SMS messaging, premium rate solutions and supports mobile marketing campaigns to further an organisation's SMS communication needs. BulkSMS.com's flagship messaging solution is the BulkSMS Text Messenger, an application that allows clients to quickly deploy an SMS messaging service from a computer.

Today, the BulkSMS.com is a leading wireless application service provider and was recognized by Vodacom as a top achieving aggregator in the mobile messaging industry for 2009.