Jockey as a business prides itself on understanding the pulse of today’s fashion-forward consumer. The business’s commitment to craftsmanship and quality means it is constantly focused on delivering what people truly need: versatile, comfortable solutions. The athleisure revolution speaks to the growing demand for clothing that balances fashion and function, allowing wearers to transition seamlessly between work, workouts, and social moments.
Nombuso Ncapai, marketing manager of Jockey South Africa, explains: “Today’s consumer is increasingly looking for garments that effortlessly blend comfort, performance, and style. Athleisure isn’t just a trend - it’s a way of life. From morning gym sessions to impromptu coffee dates or even an afternoon meeting, athleisure offers the freedom to look and feel great all day long.”
Though often used interchangeably, athleisure and activewear serve distinct roles in modern wardrobes. Activewear is designed primarily for exercise, crafted from performance fabrics that enhance flexibility and support during physical activities. Athleisure, however, elevates this functionality, blending athletic features with chic designs that are equally at home in the office or out with friends.
Jockey’s athleisure collection is a prime example of this fusion of function and style. We’re constantly innovating, creating clothing that not only supports an active lifestyle but also makes a fashion statement. The fabrics used, such as soft cotton, flexible jersey, and breathable spandex, ensure comfort and style, whether you're at the gym, running errands, or enjoying a night out.
Key pieces like Jockey’s microfiber trunks and the newly launched Comfort Bra perfectly exemplify this balance. The microfiber trunks feature moisture-wicking technology and mesh panels for breathability, while the Comfort Bra, crafted with sustainably sourced cotton and Lycra®, offers unmatched flexibility and support. The wide, cushioned straps and wire-free design provide comfort for every body type, with the perfect balance of softness and support.
“Today’s athleisure movement is driven by the rise of health-consciousness, remote working, and the growing need for multifunctional clothing,” says Ncapai. “Athleisure is no longer just a trend—it’s the new normal in fashion. It’s about creating clothing that adapts to how modern people live, move, and work.”
For consumers seeking athleisure that’s as stylish as it is sustainable, Jockey’s eco-friendly materials and ethical production processes make it the perfect choice. The company’s commitment to sustainability aligns with a broader consumer movement toward mindful fashion, ensuring that consumers feel as good about their choices as they do about their style.
Explore Jockey’s latest athleisure collections online at www.jockey.co.za or visit a Jockey store near you.
