Head of Brand and Product Marketing

Remuneration:	market-related
Location:	Cape Town
Job level:	Senior
Type:	Permanent
Company:	Ad Talent Africa

Who are we: A fast-paced, rapidly growing fintech business.

Who are we looking for: A head of brand and product marketing with an in-depth understanding of the fintech industry, financial services, and digital banking.

What will you do:

Brand strategy and development:

Develop and execute global brand strategies for target markets.
Align brand strategy with the customer journey for a consistent experience.
Adapt brand positioning for digital channels and product appeal.

Product marketing:

Create go-to-market strategies tailored to new markets and customer segments.
Develop product marketing strategies for different customer journey stages.
Communicate product value propositions effectively across markets.
Lead digital marketing campaigns to engage customers.
Stay updated on product marketing trends to lead the market.

Marketing campaigns:

Oversee marketing campaigns to maximise visibility in expansion regions.
Collaborate with teams to address customer pain points in campaigns.
Lead digital and promotional campaigns for specific products.

Digital strategy:

Lead digital strategies for new markets, ensuring cultural alignment.
Oversee the creation of content that supports customer journey steps.
Develop and manage product-related digital content to inform customers.

Team leadership:

Lead the marketing team in understanding market-specific strategies.
Foster a customer-centric and product-focused culture within the team.
Promote digital expertise and create a positive, high-performance work environment.
Identify growth opportunities, encourage continuous learning, and ensure workforce planning.

Data insights and reporting:

Present insights and recommendations based on data.
Lead market research and implement tracking systems for marketing performance.
Monitor and analyse customer journey metrics and digital channel ROI.

Budget management:

Manage budgets for marketing activities, product campaigns, and digital strategies.
Implement governance and compliance policies to manage risk and ensure cost control.

Stakeholder collaboration:

Build strong relationships with stakeholders to meet business and marketing goals.
Collaborate with internal and external teams to align marketing with expansion and customer needs.
Partner with product and digital teams to optimise strategies and improve the customer journey.

What do you need:

Postgraduate honours degree or postgraduate diploma in marketing, business, or a related field
Eight years of progressive experience in marketing roles within the financial/fintech industry
Five years of strong leadership and team management experience, including leading and developing high-performing marketing teams
Five years of proven experience in market expansion strategies, including entering new regions and international markets
In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products
Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns
Proficiency in budget planning and allocation, ensuring efficient resource utilisation
Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
Proficient in digital marketing strategies, including social media and online content marketing
Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders

Posted on 11 Sep 13:48, Closing date 11 Oct