Inside the Gen Z parental mind

Picture this: your two-year-old throws a tantrum in the middle of the supermarket. How do you respond?
Do you set firm boundaries with a warning? Distract them with a treat to get through the shopping trip? Or simply carry on, hoping they’ll calm down?

If any of these feel familiar, you’re not thinking like a Gen Z parent – the generation that is rewriting the rules of parenting.

They’ve been called post-millennials, the iGeneration, or simply Zoomers. Born between 1997 and 2012, Gen Z is the world’s largest generational group, making up one-third of the global population. And now, they’re stepping into parenthood, expected to account for 50% of all births by 2027.

But what sets them apart?
This generation is transforming what it means to be a parent — breaking away from traditional parenting norms with a focus on mental well-being, inclusivity, and financial security. They also have different expectations when it comes to the brands they choose, making it essential for businesses to get closer and connect with them in a whole new way.

Join us for this exciting webinar where we dive deep into the minds of Gen Z parents and share the inspiring case study of how Philips is embracing these shifting dynamics with their Philips Avent brand, future-proofing their strategies to resonate with this highly influential group.

Why attend?

Gain exclusive insights into the evolving parenting styles of Gen Z
Understand their expectations towards brands and what this means for your business
Learn how your brand can connect and engage with these important audiences
Hope to see you there!