Marketers | Bizcommunity

News

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

3 days

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

#BestofBiz 2024: Marketing & Media

Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

How data can drive employee engagement in 2025

4th Industrial Revolution

How data can drive employee engagement in 2025

Issued by icandi CQ 12 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

#OrchidsandOnions

#OrchidsandOnions: Is Jaguar's "Type 00" a risky gamble or a marketing masterstroke?

Brendan Seery 9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: © Bizcommunity The inaugural SSA MMA Smarties Awards awarded 51 Awards, with 19 Gold, 19 Silver and 13 Bronze Awards

Marketing

Inaugural SSA MMA Smarties' winners announced, the TFG named Brand of the Year

9 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

AI: The great creative equaliser

Marketing & Media

AI: The great creative equaliser

Musa Kalenga, Issued by Brave Group 28 Nov 2024

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Direct Marketing

Dylan Samuel: Assegai Awards 2024 Young Direct Marketer of the Year

Issued by DMASA 26 Nov 2024

From SEO to DCO: Bridging search and dynamic advertising

Advertising

From SEO to DCO: Bridging search and dynamic advertising

Xolani Nondabula, Issued by Dentsu 25 Nov 2024

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Marketing

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Issued by DMASA 25 Nov 2024

Machine dominates at the 2024 South African Publication Forum Awards

Publishing

Machine dominates at the 2024 South African Publication Forum Awards

Issued by Machine_ 22 Nov 2024

DM168 circulation surges: Readers drive our success

Online Media

DM168 circulation surges: Readers drive our success

Issued by Daily Maverick 22 Nov 2024

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

The Simba Dragon Ball Z in the early 2000s gave Millennials a childhood they will never forget (Image supplied)

Youth Marketing

Exclusive: Is the teen culture dead? How to find and revive the teen market

Keorapetse Mokoena 22 Nov 2024

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Advertising

Ogilvy scoops IAS Agency Credentials Award for the second year running, closely followed by Boomtown

Issued by DMASA 21 Nov 2024

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth

IMC Conference

Nedbank IMC 2024 Conference White Paper calls for authenticity and humanised growth

Issued by IMC Conference 20 Nov 2024

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Branding

Getting to the purpose of brand purpose

Nolwazi Radebe, Issued by Silverbullet 19 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Issued by Kantar 19 Nov 2024

Advertising

Bravado uses AI to supercharge Nedbank’s brand

Bongani Chinkanda, Issued by Brave Group 19 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

#OrchidsandOnions

#OrchidsandOnions: GWM appeals to hardcore 4x4 consumers with Chuck Norris-inspired ad

Brendan Seery 18 Nov 2024

South African Global Marketer Rush Bhana.

Podcasts

The decline of traditional media: How podcasts helped Trump secure victory

Rush Bhana 18 Nov 2024

Advertising

When ads shock: subtle ways that disgust can shape our buying habits

L.J. Shrum and Elena Fumagalli 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Source: © 123rf Financial Narrative has launched the Financial Narrative Independent Agency Network, a new global network of independent marketing and communications consultancies

PR & Communications

Financial Narrative launches specialist financial services communications consultancy

12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: Supplied.

Banking

Cashing in: Study shows banks investing big in GenAI, and it’s paying off

11 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024