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Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 3 days

Source: © 123rf The sixth wave of the Agency Scope study in South Africa will begin in May 2025

Research

Agency Scope 2025 to include more marketing and agency professionals

14 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Bridging the gap between innovation and authenticity

Digital

Bridging the gap between innovation and authenticity

Kalyn Fagan, Issued by Motherland OMNi 12 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Always-on always delivers

PR & Communications

Always-on always delivers

Caroline Hillary, Issued by DarkMatter 11 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Digital

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Issued by Techsys Digital 7 Nov 2024

Putting the customer first and providing value is crucial for Black Friday success

Retail

Putting the customer first and providing value is crucial for Black Friday success

Peter Ludi 6 Nov 2024

Publishing

African publishing is being revolutionised – report explores trends in 6 countries

Tinashe Mushakavanhu 5 Nov 2024

Transforming waste into sustainable earnings

Circular Economy & Waste Management

Transforming waste into sustainable earnings

Issued by MultiChoice 30 Oct 2024

Motsepe Advertising ranks in top 10 Johannesburg agencies

Advertising

Motsepe Advertising ranks in top 10 Johannesburg agencies

Issued by Motsepe Advertising 25 Oct 2024

Driving change: How South Africa's logistics sector can innovate for a sustainable future

Logistics & Transport

Driving change: How South Africa's logistics sector can innovate for a sustainable future

Robin Fredericks 25 Oct 2024

Source: © 123rf The results from the MDPMI consumer survey show that online platforms’ influence on news consumption

Media

MDPMI consumer survey shows 77% respondents access news on social media platforms

24 Oct 2024

The ultimate Black Friday 2024 marketing tool for South African businesses

Online Media

The ultimate Black Friday 2024 marketing tool for South African businesses

Issued by Broad Media 23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Dihlabeng Mall launches Your Story is Our Story campaign; celebrating community unity

Retail Marketing

Dihlabeng Mall launches Your Story is Our Story campaign; celebrating community unity

17 Oct 2024

Entrepreneur turns agricultural waste into braai briquettes

SMEs

Entrepreneur turns agricultural waste into braai briquettes

Issued by The Social Employment Fund 15 Oct 2024

Global businesses lose R30tn ($1.75tn) from untapped economic potential of ‘third largest nation'

Marketing

Global businesses lose R30tn ($1.75tn) from untapped economic potential of ‘third largest nation'

Issued by Tishala Communications 10 Oct 2024

Source: © Common Sense Education The Media and Digital Platforms Market Inquiry (MDPMI) will publish its Provisional Report with initial findings, remedies, and recommendations in November 2024

Media

MDPMI provisional report to be released next month, November 2024

14 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

All the winners from the third Annual DStv Content Creator Awards(Image supplied)

Digital

Winners shine at the third Annual DStv Content Creator Awards

14 Oct 2024

Mastering peak season with agile workforce solutions in the FMCG sector

FMCG

Mastering peak season with agile workforce solutions in the FMCG sector

Eleni Fourie 10 Oct 2024

SME South Africa wins silver for Blogging Excellence at New Gen awards 2024

Marketing

SME South Africa wins silver for Blogging Excellence at New Gen awards 2024

Issued by SME South Africa 9 Oct 2024

Should your small business join the TikTok revolution?

SMEs

Should your small business join the TikTok revolution?

Ben Bierman, Issued by Business Partners Limited 4 Oct 2024

SMEs at the forefront of SA’s economic transformation, says Whitfield

SMEs

SMEs at the forefront of SA’s economic transformation, says Whitfield

3 Oct 2024

Advertising

Springbok legends, Kolisi, Etzebeth, Kolbe, and Mtawarira star in new humorous Engen TVC

1 Oct 2024

DJ Zinhle and Kairo Forbes collaborate with Ackermans this summer

Retail Marketing

DJ Zinhle and Kairo Forbes collaborate with Ackermans this summer

27 Sep 2024

FNB triumphs as Best Digital Bank again, according to Human8’s SITEisfaction 2024

Banking

FNB triumphs as Best Digital Bank again, according to Human8’s SITEisfaction 2024

Issued by Human8 26 Sep 2024

Mastering peak season with agile workforce solutions in the FMCG sector

FMCG

Mastering peak season with agile workforce solutions in the FMCG sector

Eleni Fourie 26 Sep 2024

Independent ATMs keep cash accessible in South Africa

Banking

Independent ATMs keep cash accessible in South Africa

Issued by Paycorp Group 25 Sep 2024

Sweepsouth expands services and rebrands with bold new look

Branding

Sweepsouth expands services and rebrands with bold new look

19 Sep 2024

Publishing

Financial crisis prompts major restructure for Independent Newspapers as advertising, circulation decline

13 Sep 2024

Advertising

Starting 2025, no junk food ads before 9pm in the UK

13 Sep 2024

The battle of the marketplaces will shape the future of omnichannel retail in South Africa

Research

The battle of the marketplaces will shape the future of omnichannel retail in South Africa

Issued by NIQ and GfK – an NIQ Company 12 Sep 2024

Adtopia launches as media sales house representing leading community channels

Media

Adtopia launches as media sales house representing leading community channels

Issued by Adtopia 11 Sep 2024

Fitness apps are transforming health and wellness in South Africa

Research

Fitness apps are transforming health and wellness in South Africa

Issued by KLA 10 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

SMEs

AI-powered reputation management: The next big thing for SMBs

Kim Napo 6 Sep 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Mastering matric - SACAP’s guide for parents and teens

Primary & Secondary Education

Mastering matric - SACAP’s guide for parents and teens

Issued by SACAP 3 Sep 2024

How retailers can prepare for the R100bn e-commerce market

Retailers

How retailers can prepare for the R100bn e-commerce market

30 Aug 2024

Castle Milk Stout’s Afrikaraoke rediscovers the rhythms of tradition songs

Music

Castle Milk Stout’s Afrikaraoke rediscovers the rhythms of tradition songs

29 Aug 2024

Innovating to impact: dentsu leads the way

Digital

Innovating to impact: dentsu leads the way

Issued by Dentsu 29 Aug 2024

Synthetic data: The AI revolution you didn't see coming

Research

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Issued by Rogerwilco 27 Aug 2024

Addressing the gender gap in tourism's leadership roles

Tourism

Addressing the gender gap in tourism's leadership roles

Inga Mtolo 27 Aug 2024