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Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 3 days

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Digital

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Ntokozo Nhlanhla 22 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Advertising

Invibes inspires brands to ‘Rethink Possibilities’ with industry-specific advertising solutions

Issued by Invibes Advertising 9 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Innovate to accelerate: Invibes valuable advertising solutions for automotive brands

Advertising

Innovate to accelerate: Invibes valuable advertising solutions for automotive brands

Issued by Invibes Advertising 18 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

A legacy of experience and wisdom

Advertising

A legacy of experience and wisdom

Paul Middleton, Issued by Ebony+Ivory 29 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Digital

Pinterest expands reach with Aleph partnership

19 Aug 2024

Digital

Google monopoly ruling: where the tech giant goes from here

Renaud Foucart 19 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

ESG

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Issued by TDMC 23 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

5 predictions for the 2024 holiday shopping season

Sales

5 predictions for the 2024 holiday shopping season

Zuko Mdwaba 11 Jul 2024

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

OOH

Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering

Issued by JcDecaux 8 Jul 2024

Celebrating 13 years of impactful service and pioneering new paths

Advertising

Celebrating 13 years of impactful service and pioneering new paths

Issued by Blue Label Media 3 Jul 2024

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

Technology

Advertima, PADS4 introduce in-store media player featuring full AI capabilities

27 Jun 2024

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Advertising

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Nombini Mehlomakulu, Issued by Ebony+Ivory 24 Jun 2024

BusinessTech achieves best-ever Q1 performance in 2024

Advertising

BusinessTech achieves best-ever Q1 performance in 2024

Issued by Broad Media 13 Jun 2024

Invibes leads the way in cookieless targeting alternatives

Advertising

Invibes leads the way in cookieless targeting alternatives

Issued by Invibes Advertising 4 Jun 2024

Advertise on SA’s most influential industry news website

Marketing & Media

Advertise on SA’s most influential industry news website

Issued by Bizcommunity.com 3 Jun 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Digital

Google's generative AI search is another nail in the content coffin

Geoff Cohen 3 Jun 2024

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

OOH

Primedia unifies Outdoor & Retail under Bongumusa Makhathini

Issued by Primedia Out-of-Home 23 May 2024

Invibes partners with ONF to broaden its sustainable project investment across continents

ESG

Invibes partners with ONF to broaden its sustainable project investment across continents

Issued by Invibes Advertising 16 May 2024

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Digital

How the Cookie crumbles: Crafting new marketing strategies in a Cookie-free world

Issued by Rogerwilco 14 May 2024

Advertising

#SAelections2024: How much ads are costing political parties on Meta and Google

Karabo Ledwaba 8 May 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

Urgent: Shape the future of South African digital marketing

Research

Urgent: Shape the future of South African digital marketing

Issued by IAB South Africa 30 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Marketing

AI-powered automation: A game-changer for marketers

Natascha Torres 19 Mar 2024

#WomensDay: A cyclical change to the glass ceiling

Marketing

#WomensDay: A cyclical change to the glass ceiling

Danette Breitenbach 8 Mar 2024

Media

Media and Digital Platforms Market Inquiry to kick off month-long public hearings

4 Mar 2024

Spark Media ‘leaps into local’ with new digital ad offering

Digital

Spark Media ‘leaps into local’ with new digital ad offering

Issued by Spark Media 29 Feb 2024

Source: © 123rf The IAB South Africa is expanding its research advisory groups to include three new committees as it calls on the industry to nominate their peers for seats on eight of its research advisory groups

Digital

IAB SA announces three new committees, calls for nominations to eight committees

26 Feb 2024

Digital

Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Renard van Blerk to add to the JEC Rand Show team offering

Events & Conferencing

Renard van Blerk to add to the JEC Rand Show team offering

Issued by Rand Show 2 Feb 2024