Consumer insights | Bizcommunity

Consumer insights | Bizcommunity

News

The Hive Group becomes first African agency to sponsor MarTech Summit Berlin

Marketing

The Hive Group becomes first African agency to sponsor MarTech Summit Berlin

Issued by The Hive Group 26 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Meal replacements and South Africa’s approach to weight management

Wellness

Meal replacements and South Africa’s approach to weight management

Issued by KLA 11 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

KLA voted one of SA’s Best Places to Work

Recruitment

KLA voted one of SA’s Best Places to Work

Issued by KLA 30 Jan 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

Samsung Galaxy S25 is funnily familiar

Mobile & Apps

Samsung Galaxy S25 is funnily familiar

Lindsey Schutters 28 Jan 2025

Final call: Entries for Product of the Year 2025 close 31 January

Branding

Final call: Entries for Product of the Year 2025 close 31 January

Issued by Product of the Year South Africa 22 Jan 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025

Exploring South Africa’s evolving travel trends in a post-pandemic world

Marketing

Exploring South Africa’s evolving travel trends in a post-pandemic world

Issued by KLA 12 Dec 2024

Toy company Zuru innovates with in-store branding across major outlets

In-store Media

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

African Response champions disability inclusion in market research

Research

African Response champions disability inclusion in market research

Issued by African Response 4 Dec 2024

Havas Media network launches global e-commerce offering in Africa

Digital

Havas Media network launches global e-commerce offering in Africa

Issued by Havas Johannesburg 3 Dec 2024

Superior data for big decisions: TGI leads consumer profiling in SA

Research

Superior data for big decisions: TGI leads consumer profiling in SA

Issued by Ask Afrika 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

How till slip competitions help build brands

Digital

How till slip competitions help build brands

Issued by Techsys Digital 18 Nov 2024

SmartSlip: The future of consumer engagement and insight collection

Digital

SmartSlip: The future of consumer engagement and insight collection

Issued by Techsys Digital 15 Nov 2024

Insights into SA's alcohol consumption this festive season

Trends

Insights into SA's alcohol consumption this festive season

14 Nov 2024

How global and local markets shape SA consumer behaviour leading up to Black Friday

Research

How global and local markets shape SA consumer behaviour leading up to Black Friday

Issued by KLA 12 Nov 2024

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

5 Nov 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Source: Supplied. Waldo Marcus, marketing director at TPN from MRI Software.

Property

Rental escalations ease, says TPN

24 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Human8 announces appointment of Peter Teachman as chief operating officer

Research

Human8 announces appointment of Peter Teachman as chief operating officer

Issued by Human8 2 Oct 2024

Innovate to accelerate: Invibes valuable advertising solutions for automotive brands

Advertising

Innovate to accelerate: Invibes valuable advertising solutions for automotive brands

Issued by Invibes Advertising 18 Sep 2024

RCL Foods delivers a pleasing performance

Banking & Finance

RCL Foods delivers a pleasing performance

6 Sep 2024

Maintaining magic: The role of culture in business scalability

Advertising

Maintaining magic: The role of culture in business scalability

Genevieve van Vuuren 30 Aug 2024

Finance

Navigating short-term insurance: Insights into SA's consumer behaviour

26 Aug 2024

Finance

Narrowing the trillion-rand insurance deficit in South Africa

22 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

Empowering African retail with a data-driven approach

Retailers

Empowering African retail with a data-driven approach

Issued by The Hive Group 19 Aug 2024

Babalwa Donkrag appointed managing director at KLA

Research

Babalwa Donkrag appointed managing director at KLA

Issued by KLA 13 Aug 2024

How to enhance your store’s sustainability credentials

ESG

How to enhance your store’s sustainability credentials

Sarwar Khan 29 Jul 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

CRM, CX, UX

NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform

Issued by NielsenIQ 25 Jul 2024

Source: © 123rf PwC South Africa’s Voice of the Consumer Survey 2024: South African findings report found six key imperatives to shrink the consumer trust deficit

Research

6 key imperatives for consumer companies to shrink their consumer trust deficit

18 Jul 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Advertising

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

V&A Waterfront Neighbourhood Awards have launched

Retail

V&A Waterfront Neighbourhood Awards have launched

24 Jun 2024

Insights into SA's favourite fast food outlets

Food & bev. services

Insights into SA's favourite fast food outlets

12 Jun 2024

Consumer insights company, KLA delves into voter sentiment ahead of the SA elections

Research

Consumer insights company, KLA delves into voter sentiment ahead of the SA elections

Candice Ulrich, Issued by KLA 17 May 2024

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Research

SAMRA Annual Conference 2024 – Meet our guest speaker lineup of industry thought leaders in research

Issued by SAMRA 14 May 2024

8 key Meltwater take outs and how they should shape digital strategy

Digital

8 key Meltwater take outs and how they should shape digital strategy

Issued by TDMC 9 May 2024

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Marketing

Better understanding of the long-term consumer landscape can improve marketing effectiveness

David Blyth, Issued by Delta Victor Bravo 8 May 2024

Branding

Brand Finance report: L'Oréal leads global cosmetics brand value growth

8 May 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz results for Q1 2024

Issued by KLA 7 May 2024