Advertising | Bizcommunity

News

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

AI in Advertising

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 2 hours

5 audience segments brands should prioritise this holiday season

Retail Marketing

5 audience segments brands should prioritise this holiday season

2 hours

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Advertising

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Sharleen James, Issued by Association for Communication and Advertising 3 hours

The publication driving success for South Africa’s top-performing companies

Online Media

The publication driving success for South Africa’s top-performing companies

Issued by Broad Media 3 hours

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

AI in Advertising

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 1 day

Global triumphs as LIA 2024 honours Middle Eastern agencies

Advertising

Global triumphs as LIA 2024 honours Middle Eastern agencies

1 day

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 3 days

National Geographic Africa unveils adventurous upcoming programming slate

TV

National Geographic Africa unveils adventurous upcoming programming slate

Issued by The Walt Disney Company Africa 1 Nov 2024

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Financial Services

Russia launches crypto mining for global trade

1 Nov 2024

Source: © 123rf Scopen’s Sustainability Study in Latin America has found that a focus of communication practices in the region is to promote equality

Marketing

Part 2: Scopen 4th Latam Sustainability Study: Communications promote gender equality

1 Nov 2024

How customer reviews shape Black Friday buying decisions

Retail Marketing

How customer reviews shape Black Friday buying decisions

Issued by Hellopeter 1 Nov 2024

How to advertise to South African high-net-worth individuals

Online Media

How to advertise to South African high-net-worth individuals

Issued by Broad Media 31 Oct 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

OOH

Primedia Outdoor’s digital out-of-home inventory achieves independent verification by Seedooh

Issued by Primedia Out-of-Home 30 Oct 2024

2024: Programmatic advertising becomes the new standard in digital OOH

OOH

2024: Programmatic advertising becomes the new standard in digital OOH

Issued by Blue Label Media 30 Oct 2024

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Loeries Creative Week

Design the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

Source: © 123rf Involving employees in sustainability strategies is key to future success says Scopen’s 4th edition Sustainability Study in Latin America report

Marketing

Part 1: Scopen 4th Latam Sustainability Study: 6 key findings

29 Oct 2024

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Social Media

Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA

Issued by Dentsu 29 Oct 2024

Independent media agencies must box smartly in a competitive world

Media

Independent media agencies must box smartly in a competitive world

Issued by Advertising Media Forum 29 Oct 2024

(Image supplied)

Marketing

Seth Godin: Ethical marketing and the importance of real value over short-term attention grabs

Mongezi Mtati 28 Oct 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

Motsepe Advertising ranks in top 10 Johannesburg agencies

Advertising

Motsepe Advertising ranks in top 10 Johannesburg agencies

Issued by Motsepe Advertising 25 Oct 2024

Jacaranda FM announces #HerPerfectPitch2024 winner: Empowering women entrepreneurs in South Africa

Radio & Audio

Jacaranda FM announces #HerPerfectPitch2024 winner: Empowering women entrepreneurs in South Africa

Issued by Jacaranda FM 25 Oct 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 9 Effie Awards

25 Oct 2024

Chicken Licken reminds South Africans that ‘It’s the Little Things that Satisfy Us Most’

Advertising

Chicken Licken reminds South Africans that ‘It’s the Little Things that Satisfy Us Most’

Issued by Joe Public 24 Oct 2024

Branding

Soap wars: Securex packaging found too similar to Protex... again

Karabo Ledwaba 24 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Source: © Bizcommunity The 2023 AdFcous Awards winners. The finalists for 2024 have been announced and the winners will be announced on 27 November

Advertising

Creative giants TBWA and Ogilvy headline AdFocus Awards 2024 finalists

24 Oct 2024

8 Cannes Lions! Insights from working on a global award-winning campaign

Advertising

8 Cannes Lions! Insights from working on a global award-winning campaign

Issued by Neto+Shookan 23 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

The ultimate Black Friday 2024 marketing tool for South African businesses

Online Media

The ultimate Black Friday 2024 marketing tool for South African businesses

Issued by Broad Media 23 Oct 2024

Source: © Pexels Sanef recently proposed its Journalism Sustainability Fund to Business Leadership SA reports Media24

Media

Sanef proposes Journalism Sustainability Fund to Business Leadership SA

22 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Digital

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Ntokozo Nhlanhla 22 Oct 2024

Social Media

How Meta’s new technology aims to protect users from fake celebrity ads

Karabo Ledwaba 22 Oct 2024

Advertising

Outvertising's push for inclusivity: How pronouns are reshaping workplace culture in advertising

Karabo Ledwaba 21 Oct 2024

Forge By Brave built to democratise marketing

Advertising

Forge By Brave built to democratise marketing

Musa Kalenga, Issued by Brave Group 22 Oct 2024

Joe Public named Agency of the Year at The Loerie Awards 2024

Loeries Creative Week

Joe Public named Agency of the Year at The Loerie Awards 2024

Issued by Joe Public 18 Oct 2024

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Loeries Creative Week

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Issued by Publicis Groupe Africa 18 Oct 2024

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Advertising

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Brendan Seery 21 Oct 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Advertising

South African advertising and PR agencies named and shamed for collaborating with fossil fuel giants

Kristin Engel 18 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Advertising

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

Mike Abel, The Up&Up Group executive chairman, reflects on The Up&Up Group’s decision to buy back all the equity in the previous M&C Saatchi Group South Africa from the global M&C Saatchi Plc (Image supplied)

Advertising

Exclusive: Mike Abel, The Up&Up Group - Ons weet wat ons weet: There’s never been a better time to invest in SA

Mike Abel 17 Oct 2024