TikTok | Bizcommunity

TikTok | Bizcommunity

News

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Advertising

TikTok's ad chief Blake Chandlee to step down during company shake-up

25 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Unlocking growth: 3 keys to thrive through strategic partnerships

SMEs

Unlocking growth: 3 keys to thrive through strategic partnerships

Lawrance Ramotala, Issued by Business Partners Limited 19 Mar 2025

Image supplied.

Social Media

Authenticity: The new currency in influencer marketing

Bianca James 19 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

TV

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

Beyond pocket money: How Gen Alpha is earning in the digital economy

ICT

Beyond pocket money: How Gen Alpha is earning in the digital economy

12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Jennifer Hudson hosts The Jennifer Hudson Show.

TV

Why Jennifer Hudson's show is a digital marketing sensation

Karabo Ledwaba 10 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source: © 123rf Founder and head social media strategist at Emma Is Social, Emma-Jane Truter, discusses how a business could align its social media strategy with its business goals

Social Media

From brand awareness to sales: Mastering social media for your business

Emma-Jane Truter 3 Mar 2025

Advertising

Oscars reach unprecedented demand with sold-out ads and A-list sponsors

3 Mar 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Digital

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

Social Media

Instagram explores standalone Reels app, capitalising on TikTok's uncertain US future

28 Feb 2025

Media

Community media’s vital role in strengthening democracy and social change

28 Feb 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

Media & Entertainment Law

Google, Meta face penalties for anti-competitive behaviour towards SA news media

Nqobile Dludla 24 Feb 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

#CreativeCircle: Is South African design lacking consciousness?

Design

#CreativeCircle: Is South African design lacking consciousness?

Shane de Lange 24 Feb 2025

The marketing shake-up: Why 2025 is a turning point

Marketing

The marketing shake-up: Why 2025 is a turning point

Issued by AAA School of Advertising 24 Feb 2025

Here's what packaging design should look like in 2025

Packaging

Here's what packaging design should look like in 2025

Brandon Head 24 Feb 2025

M-Net’s ‘express from the US’ delivers this year’s hottest shows, now!

TV

M-Net’s ‘express from the US’ delivers this year’s hottest shows, now!

Issued by DStv Media Sales 21 Feb 2025

Wellness

Local haircare brand, Afrolecia gains global interest

19 Feb 2025

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

Marketing & Media

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

3 big emerging commerce developments South African brands need to know about right now

E-commerce

3 big emerging commerce developments South African brands need to know about right now

Lebo Moerane 10 Feb 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Busisiwe Phakathi is 5fm's marketing manager. Source: Supplied.

Youth Marketing

#BizTrends2025: Busisiwe Phakathi, 5FM - Keeping radio relevant among youth

Busisiwe Phakathi 6 Feb 2025

Retroviral has launched the Retroviral Ai Lab, offering generative AI, GPT development and TikTok engagement capabilities (Image supplied)

Artificial Intelligence

Retroviral and by COB's collaboration launches the 'Retroviral Ai Lab'

6 Feb 2025

Grant Lapping is a digital executive at Midnight. Source: Supplied.

Digital

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025

South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Marketing

South Africa shines at the CMAs with Woolworths, New Media and Poultry Bulletin wins

Karabo Ledwaba 5 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Youth Marketing

#BizTrends2025: VML SA's Inga Sikweyiya - What really matters to South African youth in 2025

Inga Sikweyiya 31 Jan 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Media

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Digital

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025