Publisher Research Council | Bizcommunity

Publisher Research Council | Bizcommunity

News

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping

Research

Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Peter Langschmidt. Source: Supplied.

Publishing

The PRC launches digital currency based on Google analytics

4 Nov 2022

Source © Tailor Brands The Publisher Research Council's new readership currency READ2021 (REader Audience Data) has been released

Research

PRC releases new readership currency, Read2021

19 Aug 2022

First-party data is back in vogue - here's why

Data & Analytics

First-party data is back in vogue - here's why

Josephine Buys 18 May 2022

New research: South African online audience news consumption and behaviour report

Research

New research: South African online audience news consumption and behaviour report

Issued by IAB South Africa 26 Aug 2021

Media

Josephine Buys, in her own words

26 Aug 2021

Demand for digital media during the pandemic results in accelerated growth

Digital

Demand for digital media during the pandemic results in accelerated growth

Issued by IAB South Africa 11 Jun 2021

SEM lifestyle indicator shows media planning acceptance

Research

SEM lifestyle indicator shows media planning acceptance

10 Jun 2021

Media

PRC develops new media planning tool

30 Apr 2021

#BizTrends 2021: Not all news is trusted news

Trends

#BizTrends 2021: Not all news is trusted news

Josephine Buys 29 Jan 2021

The post-Amps landscape: play it as it lies

Research

The post-Amps landscape: play it as it lies

Issued by Ebony+Ivory 20 Jan 2021

Collaborative tool launched for advertising and media decision-makers

Marketing & Media

Collaborative tool launched for advertising and media decision-makers

30 Nov 2020

Publishing

PRC, BRC collaboration to boost Tams TV household universe

8 Oct 2020

Research

PRC report delivers insights on food and grocery retailing

Britta Reid 2 Oct 2020

Photo by Kaboompics .com from .

Research

Value of printed advertising inserts to drive retail sales reaffirmed

15 Jun 2020

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Publishing

A day in the lockdown life of Publisher Research Council CEO Josephine Buys

Juanita Pienaar 11 May 2020

Julia Raphaely. Image source: Associated Media Publishing's .

Publishing

SA publishing industry reels from news of AMP's closure

Josephine Buys 4 May 2020

Photo by Dhyamis Kleber from .

Research

PRC introduces geo-segmentation in the form of the Neighbourhood Lifestyle Index

30 Apr 2020

Photo by Andrea Piacquadio from .

Advertising

Advertisers will benefit from continued use of trusted media

Josephine Buys 30 Apr 2020

Image source: Gallo/Getty Images.

Research

Highlights from Pams 2019 results

22 Apr 2020

Image credit: .

Fairness First

#FairnessFirst: The media industry needs your support

Jessica Tennant 6 Apr 2020

Image credit: engin akyurt on .

Digital

Publisher sites news consumption soars as readers search for truth on coronavirus

Josephine Buys 3 Apr 2020

Josephine Buys, CEO of The Publisher Research Council (PRC).

Trends

#BizTrends2020: Advocating childhood literacy - today's readers are our future leaders

josephine buys 22 Jan 2020

PRC, BRC and Kantar TNS agree to cease production of the Establishment Survey

Research

PRC, BRC and Kantar TNS agree to cease production of the Establishment Survey

20 Nov 2019

Josephine Buys and Peter Langschmidt of the PRC at Cape Town's Inner City Ideas Cartel on 19 November 2019. Image: Leigh Andrews

Research

The PRC on why the future of data is fusion

Leigh Andrews 19 Nov 2019

Image credit: M. B. M. on Unsplash.

Research

PRC to release PAMS Brands with 2019 Nielsen Digital Survey

29 Oct 2019

Image credit: Rita Morais on Unsplash.

Media

How publishing platforms make the most of human attention

Josephine Buys 29 Aug 2019

Image credit: Matthew Guay on Unsplash.

Research

Digital, print media deliver the best ROI - finds new Nielsen study

23 Jul 2019

Josephine Buys is the new CEO of the Publisher Research Council (PRC). Image supplied.

Research

Josephine Buys has been appointed PRC's new CEO

9 Apr 2019

Survey shows that new media structures are being embraced by industry

Research

Survey shows that new media structures are being embraced by industry

20 Mar 2019

Print advertising in the top 10 of consumer touchpoints

Research

Print advertising in the top 10 of consumer touchpoints

5 Mar 2019

Reading delivers the proven best advertising ROI

Research

Reading delivers the proven best advertising ROI

Peter Langschmidt 5 Nov 2018

PRC and Nielsen launch Fusion 101

Research

PRC and Nielsen launch Fusion 101

28 Sep 2018

Research

PRC, Nielsen, and Narratiive to fuse data

2 Jul 2018

PRC releases Pams that measures reading across multiple platforms

Research

PRC releases Pams that measures reading across multiple platforms

15 Feb 2018

Pams: Fusing the future

Research

Pams: Fusing the future

Danette Breitenbach 15 Feb 2018

Quality content is key to advertising success irrespective of reading platform

Research

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

#BizTrends2018: The near future of data fusion

Trends

#BizTrends2018: The near future of data fusion

Peter Langschmidt 8 Jan 2018

Research indicates multiple reading occasions reduces cost per thousand

Research

Research indicates multiple reading occasions reduces cost per thousand

27 Sep 2017

Image supplied.

Research

Industry invited to discuss Establishment Survey, SEMs, READ studies, role of PRC

22 Jun 2017

Research

Consumers less distracted when reading newspapers or magazines

15 May 2017

Research

SEMs to replace LSMs over next two years

13 Apr 2017

Dejan Bozic © –

Research

Publisher Research Council launches Establishment Survey

4 Apr 2017

PAMS research out in October

Research

PAMS research out in October

14 Mar 2017

Publisher Research Council sets research programme for 2017

Research

Publisher Research Council sets research programme for 2017

21 Feb 2017

Research

PRC names Nielsen to conduct PAMS

30 Nov 2016

AMASA Forum - July: The Establishment Survey - now what?

Media

AMASA Forum - July: The Establishment Survey - now what?

Issued by Amasa 4 Jul 2016