Karabo Ledwaba | Bizcommunity

News

The event saw hundreds of people break bread. Source: Supplied.

Promotions & Activations

Stella Artois amplifies brand influence with Let’s Do Dinner event in Johannesburg

Karabo Ledwaba 8 hours

Marketing

How skater brand Bullyboy found a place in Cape Town's heart through viral campaign

Karabo Ledwaba 13 Nov 2024

Advertising

TV advertising still king, US-based SMMEs reap rewards

Karabo Ledwaba 12 Nov 2024

Advertising

ARB rules Melon Mobile's 'unlimited' plans are misleading: here's why

Karabo Ledwaba 7 Nov 2024

Debate over artistic freedom as ARB orders withdrawal of property ad

Advertising

Debate over artistic freedom as ARB orders withdrawal of property ad

Karabo Ledwaba 1 Nov 2024

Artificial Intelligence

AI in action: How creative industries are evolving with new roles and job titles

Karabo Ledwaba 31 Oct 2024

Rihanna was interviewed by kid influencer. Source: Puma

Promotions & Activations

How kid influencers stole the show at Rihanna’s Fenty x Puma launch

Karabo Ledwaba 29 Oct 2024

Branding

Soap wars: Securex packaging found too similar to Protex... again

Karabo Ledwaba 24 Oct 2024

Social Media

How Meta’s new technology aims to protect users from fake celebrity ads

Karabo Ledwaba 22 Oct 2024

Advertising

Outvertising's push for inclusivity: How pronouns are reshaping workplace culture in advertising

Karabo Ledwaba 21 Oct 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Promise won Gold at the 2024 LIA Awards.

Advertising

South Africa's Promise Agency strikes Gold at LIA for The Vluit Project

Karabo Ledwaba 17 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Advertising

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Advertising

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Karabo Ledwaba 15 Oct 2024

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Loeries Creative Week

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Karabo Ledwaba 11 Oct 2024

Pepe Marais and Khensani Nobanda talk about their professional relationship.

Loeries Creative Week

#Loeries: The daring partnership between Joe Public and Nedbank

Karabo Ledwaba 11 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

The ARB ruled that the chocolate was reasonably milk tart flavoured.

Advertising

'Heavenly' chocolate? Disappointed confectioner takes on Tiger Brands

Karabo Ledwaba 2 Oct 2024

Frank van den Driest was on stage at the Nedbank IMC Conference: Source: Supplied.

IMC Conference

#NedbankIMC2024: Why today's businesses need to ground success in more than profit

Karabo Ledwaba 30 Sep 2024

Advertising

Radio Ad campaign for Naked Insurance sparks controversy over weight loss play on words

Karabo Ledwaba 23 Sep 2024

Nedbank's Khensani Nobanda was on stage. Source: Supplied.

IMC Conference

#NedbankIMC2024: Leading with heart, grit and gut

Karabo Ledwaba 27 Sep 2024

Steve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba.

Advertising

How 2 African creatives won at Cannes Lions through trust and collaboration

Karabo Ledwaba 16 Sep 2024

Advertising

MTN’s ‘unlimited’ offer hits a limit: ARB calls for transparency

Karabo Ledwaba 11 Sep 2024

Manuela Dias de Deus is the founder of the DStv Content Creator Awards. Source: Supplied.

Women's Month

#WomensMonth: Manuela Dias de Deus on elevating South African creators

Karabo Ledwaba 26 Aug 2024

Source: Image generated by Karabo Ledwaba using Leonardo.AI

IAB Bookmarks Awards

#Bookmarks2024: AI, audacity and the human touch

Karabo Ledwaba 20 Aug 2024

Advertising

TotalEnergies SA ad ruled 'misleading' by ARB

Karabo Ledwaba 19 Aug 2024

Advertising

Appeal dismissed: Woolworths' rBST-Free milk advertising deemed compliant

Karabo Ledwaba 13 Aug 2024

Women's Month

#WomensMonth: Vivian Ngalo - head of marketing at Glacier by Sanlam brings a fresh perspective

Karabo Ledwaba 28 Aug 2024

Norwegian swimmer Henrik Christiansen is the Muffin Man. Source: Supplied.

Social Media

Muffin Man Mania: A sweet PR boost for the Olympics amid controversy

Karabo Ledwaba 5 Aug 2024

The ad has been ruled as not discriminatory. Source: YouTube.

Advertising

We buy Cars ad not derogatory to Afrikaans community, ARB rules

Karabo Ledwaba 2 Aug 2024

#WomensMonth: Siphiwe Ledingwane, director of PR, comms & projects at Ipasa on resilience

Women's Month

#WomensMonth: Siphiwe Ledingwane, director of PR, comms & projects at Ipasa on resilience

Karabo Ledwaba 1 Aug 2024

The complainant said the ad was inappropriate. Source: YouTube.

Advertising

ARB rules that Always XXL ad can educate boys and girls

Karabo Ledwaba 29 Jul 2024

The case was dismissed by the ARB.

Advertising

Fair Cape Dairies advertising complaint dismissed by ARB

Karabo Ledwaba 16 Jul 2024

Sales

TikTok back-to-school Playbook: Global trends relevant for SA

Karabo Ledwaba 9 Jul 2024

The beer was launched in the outdoors. Source: Supplied.

Advertising

SAB's Corona Cero the first alcohol-free beer for the Olympics

Karabo Ledwaba 4 Jul 2024

Advertising Appeals Committee clears Netflorist's Valentines Day ad of sexism

Advertising

Advertising Appeals Committee clears Netflorist's Valentines Day ad of sexism

Karabo Ledwaba 3 Jul 2024

Uncle Waffle enjoys the burger namd after her. Source: KFC.

Branding

Uncle Waffles' recipe for brand success: Beats, burgers, and beyond

Karabo Ledwaba 28 Jun 2024

The interns both say Sibu Mabena is an inspiration. Source: Supplied.

Youth Month

#YouthMonth: Meet Tribeca Public Relations new faces

Karabo Ledwaba 27 Jun 2024

Nkateko Mabaso has passed away. Source: MultiChoice.

Media

MultiChoice mourns the death of Nkateko Mabaso

Karabo Ledwaba 20 Jun 2024

Clementine Mojapelo

Youth Month

#YouthMonth: Wonder's Clementine Mojapelo on using creativity to solve real-life problems

Karabo Ledwaba 19 Jun 2024

Branding

Silke Bucker, senior director at Coca-Cola, discusses the first 100% African-made product

Karabo Ledwaba 14 Jun 2024

Andile Mzobe is the founder of AJ Digital Agency. Source: Supplied.

Youth Month

#YouthMonth: Andile Mzobe - a rising star in the digital arena

Karabo Ledwaba 13 Jun 2024

Radio & Audio

Kenyan radio host Njambo Koika dies from endometriosis complications

Karabo Ledwaba 6 Jun 2024

The ARB agrees with the complainant that the Dermacare range is similar to Cerave's branding.

Advertising

ARB orders Nutriwomen to change Dermacare packaging

Karabo Ledwaba 27 May 2024

Advertising

ARB rules in favour of Woolworths in rBST-free milk ad dispute

Karabo Ledwaba 20 May 2024

Cameron Diaz is coming out of retirement and teaming with Jamie Foxx on a new action comedy, Back In Action. Source: Netflix.

Advertising

Netflix reaches 40m users for ad supported plan

Karabo Ledwaba 16 May 2024

Bumble has said the ad will be taken down. Source: X.

Advertising

Bumble apologises for celibacy ad

Karabo Ledwaba 14 May 2024

Dumisani Moyo is the marketing director at SAP. Source: Supplied.

Africa Month

#AfricaMonth: Dumisani Moyo, marketing director at SAP, envisions innovation in Africa

Karabo Ledwaba 10 May 2024

Tyla stars in a Gap commercial.

Branding

5 key moments that are solidifying Tyla's brand

Karabo Ledwaba 9 May 2024