Thomas Oosthuizen is a marketing and brand strategist (www.drthomasbrand.co.za) who focuses on helping clients achieve greater marketing and brand success by spending less, for which he has devised his own methodologies. He has consulted widely to major companies across Africa and the Middle East and holds a doctorate in marketing communications. Email az.oc.dnarbsamohtrd@samoht, read his blog at brand-blog.drthomasbrand.co.za, follow @drthomasbrand and connect on LinkedIn.