Devon Meerholz is Chief Creative Officer at IMImobile, a global software and solutions group with a presence in over 60 countries worldwide. Devon's unique approach to creativity is put to good use at IMImobile's Johannesburg office. Here he works with a multidisciplinary team to develop SA-specific mobile initiatives from bank statements to cross-platform personalised marketing videos that enable the company's clients to speak to current and potential customers in more visual, appealing and creative ways.