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Angle Orange has evolved over its nine years in existence from a point of sale design studio to an inspired, insights-driven shopper-marketing agency today.

Having steered the company through this evolution, I have been involved in all aspects of brand visibility at a retail level across numerous and varied sectors including - liquor, tobacco, petroleum and many FMCG sectors such as non alcoholic beverages, confectionery, dairy, cosmetics, and skin/hair care products.

My experience spans all forms of shopper and retail marketing from research, insights and strategy through to concept, design, functionality and execution, and more recently the innovative digital aspects of shopper marketing and how to use digital platforms to drive more feet in store.

Over the years, I have had the opportunity and thoroughly enjoyed working on a number of key client accounts and their well know brands such as Shell, BAT, P&G, Brandhouse and SAB to mention a few.