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Laila is passionate about innovation through human-centred design. Along with her partner Kris Østergaard, she is the author of The Fundamental 4s: How to Design Extraordinary Customer Experiences in an Exponential World as well as the Danish version of the bestseller Exponential Organisations.

Laila is a sought-after speaker on customer experiences, entrepreneurship, corporate innovation and creating an exponential mindset. Her background is as a corporate intrapreneur, more than a decade as a successful entrepreneur and holds a strong voice for bridging the two worlds. Ethics and purposeful business is key to Laila, which is also why she has launched SingularityU Nordic as one of the first benefit corporations in Scandinavia.