James Westley
James is a qualified fashion designer with a completed Honours degree from the University of
Johannesburg and a Bachelor of Design degree in Fashion Design from Inscape Education Group (Durban).
2017 - 2018
SOLE PROPRIETOR, WESTLEY CLOTHING, FASHION DESIGNER
Designing Women's Attire Generate Patterns
Construct Samples Consulting with Clients
Generate Quotes Purchasing Fabric
Intricate Handwork Advertising and Running Social Media Profiles
Manage Website Achieve and exceed monthly sales targets
Take the lead in stock control and
management
Well versed on the brand and the product and
able to articulate this to customers
Assist shoppers to find the goods and
products they are looking for
Responsible for processing cash and card
payments stocking rails with merchandise
Answering queries from customers Noting discrepancies and problems
Giving advice and guidance on product
selection to customers
Keep the studio tidy presentable to
customers
Develop and deliver new and innovative
merchandising ideas to ensure customer
satisfaction is achieved
Responsible for dealing with customer
complaints
Attach price tags to merchandise on the studio
floor
Receive and store deliveries of stock Create special promotions
Running of the studio as efficiently as
possible.
2016, MAY-JULY
DESIGN INTERN, FASHION X, INTERNSHIP
Administration Dealing with Buyer queries and
communication thereof
Calling on Buyers as per their product
requirements
Dealing with supplier's queries Style amendments
Trend forecasting Assist with Storyboards and Moodboards
Effective and efficient negotiations with
suppliers; refining costing until they are
suitable for the specific brand,
delivering the required company
factors as set out prior to start of
season
Communicate with the designers on all
matters relating to product design
Cultivate strong and transparent working
relationships with internal and external
parties and ensures open communication
with all
Formulate fashion design concepts
Development and co-managing of the
brand products, ensuring alignment to
their vision
Analise international trend forecasts,
including traditional African fashion, and
incorporates applicable information in the
business strategy
Ensures local and global industry
experts' input is incorporated into
strategy where applicable
Presents new business opportunities for
consideration
Costing of styles across fabric weights Construction; various levels of styling and
finishing (washing, etc.)
Confirmation of delivery date/cost with
Merchandisers and Buyers
Maintaining costing/style files (all costing
confirmed and signed off by
Merchandiser/GM)
Formulates fashion design concepts to
portray styles that are appealing to the
target market and enhance the story
for a cohesive overall design
providing design briefs, and highlighting the
required Fashion X aesthetics are adhered to
Evaluates designs received from
external designers, ensuring Fashion X
aesthetics are adhered to
Drafts the 1st specification sheet, and makes
recommendations on garments, fabrics and
quality assurance
Ensures the final technical pack is
complete and accurate before sending
to the manufacturer
Leads and inspires the designers to
continuously generate multiple ideas and
concepts for specific campaigns
Sign off on pre-production and bulk
product samples for Bags, Swimwear
and Headwear
Process briefs timeously and accurately
Develop and maintain an entrepreneurial,
winning approach in the design team
Maintaining and Building long term,
successful supplier relationships
Consistent/ timeous response and
communication
Designing CADs Spreadsheets
Story Boards Designing Artworks
2015, AUGUST
ASSISTANT STYLIST, MTV AFRIKA MUSIC AWARDS, WARDROBE ASSISTANT
Styling Buying
Sewing Garment Prep
Assisting
2017 - 2018
SOLE PROPRIETOR, WESTLEY CLOTHING, FASHION DESIGNER
Designing Women's Attire Generate Patterns
Construct Samples Consulting with Clients
Generate Quotes Purchasing Fabric
Intricate Handwork Advertising and Running Social Media Profiles
Manage Website Achieve and exceed monthly sales targets
Take the lead in stock control and
management
Well versed on the brand and the product and
able to articulate this to customers
Assist shoppers to find the goods and
products they are looking for
Responsible for processing cash and card
payments stocking rails with merchandise
Answering queries from customers Noting discrepancies and problems
Giving advice and guidance on product
selection to customers
Keep the studio tidy presentable to
customers
Develop and deliver new and innovative
merchandising ideas to ensure customer
satisfaction is achieved
Responsible for dealing with customer
complaints
Attach price tags to merchandise on the studio
floor
Receive and store deliveries of stock Create special promotions
Running of the studio as efficiently as
possible.
2016, MAY-JULY
DESIGN INTERN, FASHION X, INTERNSHIP
Administration Dealing with Buyer queries and
communication thereof
Calling on Buyers as per their product
requirements
Dealing with supplier's queries Style amendments
Trend forecasting Assist with Storyboards and Moodboards
Effective and efficient negotiations with
suppliers; refining costing until they are
suitable for the specific brand,
delivering the required company
factors as set out prior to start of
season
Communicate with the designers on all
matters relating to product design
Cultivate strong and transparent working
relationships with internal and external
parties and ensures open communication
with all
Formulate fashion design concepts
Development and co-managing of the
brand products, ensuring alignment to
their vision
Analise international trend forecasts,
including traditional African fashion, and
incorporates applicable information in the
business strategy
Ensures local and global industry
experts' input is incorporated into
strategy where applicable
Presents new business opportunities for
consideration
Costing of styles across fabric weights Construction; various levels of styling and
finishing (washing, etc.)
Confirmation of delivery date/cost with
Merchandisers and Buyers
Maintaining costing/style files (all costing
confirmed and signed off by
Merchandiser/GM)
Formulates fashion design concepts to
portray styles that are appealing to the
target market and enhance the story
for a cohesive overall design
providing design briefs, and highlighting the
required Fashion X aesthetics are adhered to
Evaluates designs received from
external designers, ensuring Fashion X
aesthetics are adhered to
Drafts the 1st specification sheet, and makes
recommendations on garments, fabrics and
quality assurance
Ensures the final technical pack is
complete and accurate before sending
to the manufacturer
Leads and inspires the designers to
continuously generate multiple ideas and
concepts for specific campaigns
Sign off on pre-production and bulk
product samples for Bags, Swimwear
and Headwear
Process briefs timeously and accurately
Develop and maintain an entrepreneurial,
winning approach in the design team
Maintaining and Building long term,
successful supplier relationships
Consistent/ timeous response and
communication
Designing CADs Spreadsheets
Story Boards Designing Artworks
2015, AUGUST
ASSISTANT STYLIST, MTV AFRIKA MUSIC AWARDS, WARDROBE ASSISTANT
Styling Buying
Sewing Garment Prep
Assisting