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Ezra Mabasa
I am an experienced Marketing and Brand Manager with a proven track record of success in business development, digital and media sales, and launching new products into the market. My strong communication skills and excellent computer literacy have allowed me to excel in this field, and I am skilled in quickly understanding and satisfying client needs.
Show profile Hide profileAdSpace(Media24) - Current
National Sales Manager - Government (Geo:SA)
• Responsible for Government Sales Portfolio, Content Marketing,
Digital and diverse revenue budgets as set out by the business.
• Contribute to both Ads24 and TSS objectives
• Effectively oversee the team and lead the team in line with Media24
core values.
• Build market position by locating, developing, and defining business
relationships.
• Identify trendsetter ideas by researching industry and related events,
publications, and announcements.
• Track individual team contributors and their accomplishments.
• Locate or propose potential business deals by contacting potential
partners.
• Discover and explore new, innovative advertising opportunities.
• Screen potential business deals by analyzing market strategies, deal
requirements, and financials.
• Develop negotiating strategies and positions by studying the
integration of new ventures with company strategies and operations.
• Examines risks and potential for new business opportunities.
• Estimates client's needs and goals and structure solutions
accordingly
• Close new business deals by coordinating requirements; developing
and negotiating contracts; and integrating contract requirements
with business operations.
• Developing goals for the sales team and business growth and
ensuring they are met.
• Cultivate a culture of innovation and creativity
Think about
The SpaceStation (Media24) - March 2019 - February 2022
Snr. Business Development Manager (Digital)
• Strategically manage and grow key accounts through innovative campaigns and brand lifting mechanism.
• Corporate and Government Marketing Specialist
• Build and sustain long term relationships with key accounts.
• Develop new business and industry on Publisher offerings
• Consult with key accounts not only on the campaign, including long term strategic partnerships.
• Host, entertain and build a network in the industry.
• Train and review new product mix with key accounts.
• Conceptualize, verbalize, document, test, propose and present new online revenue-generating opportunities in consultation with Channel Sales Managers & AdOps, to clients within your client account portfolio
• Use web analytics tools to analyze site traffic and user demographics in support of online campaign proposals and client presentations
Trudon Durban Branch - May 2015 to February 2018
Sales Manager (Digital and Print Marketing)
• Manage a sales team of 10
• Layout Strategy, Plan and execute sales roadmap
• Maintain VIP account (key accounts)
• Train and Mentor team every week
• Run sales meetings and feedback on performance
• Develop an evolving KIP system and manage KPI
• New product uptake and new business development
• Stats update and analysis with the aim of optimization.
• Strategic planning and innovative execution
• Telesales and client visits, manage overall business equity
• Drive customer service through strategic brand enhancement and management.
ADT South Africa - July 2013 to April 2015
Business Development Manager(sales manager) • Prospect for potential new clients and turn this into increased business. • Identify potential clients and the decision-makers within the client organization.
AdSpace(Media24) - Current
National Sales Manager - Government (Geo:SA)
• Responsible for Government Sales Portfolio, Content Marketing,
Digital and diverse revenue budgets as set out by the business.
• Contribute to both Ads24 and TSS objectives
• Effectively oversee the team and lead the team in line with Media24
core values.
• Build market position by locating, developing, and defining business
relationships.
• Identify trendsetter ideas by researching industry and related events,
publications, and announcements.
• Track individual team contributors and their accomplishments.
• Locate or propose potential business deals by contacting potential
partners.
• Discover and explore new, innovative advertising opportunities.
• Screen potential business deals by analyzing market strategies, deal
requirements, and financials.
• Develop negotiating strategies and positions by studying the
integration of new ventures with company strategies and operations.
• Examines risks and potential for new business opportunities.
• Estimates client's needs and goals and structure solutions
accordingly
• Close new business deals by coordinating requirements; developing
and negotiating contracts; and integrating contract requirements
with business operations.
• Developing goals for the sales team and business growth and
ensuring they are met.
• Cultivate a culture of innovation and creativity
Think about
The SpaceStation (Media24) - March 2019 - February 2022
Snr. Business Development Manager (Digital)
• Strategically manage and grow key accounts through innovative campaigns and brand lifting mechanism.
• Corporate and Government Marketing Specialist
• Build and sustain long term relationships with key accounts.
• Develop new business and industry on Publisher offerings
• Consult with key accounts not only on the campaign, including long term strategic partnerships.
• Host, entertain and build a network in the industry.
• Train and review new product mix with key accounts.
• Conceptualize, verbalize, document, test, propose and present new online revenue-generating opportunities in consultation with Channel Sales Managers & AdOps, to clients within your client account portfolio
• Use web analytics tools to analyze site traffic and user demographics in support of online campaign proposals and client presentations
Trudon Durban Branch - May 2015 to February 2018
Sales Manager (Digital and Print Marketing)
• Manage a sales team of 10
• Layout Strategy, Plan and execute sales roadmap
• Maintain VIP account (key accounts)
• Train and Mentor team every week
• Run sales meetings and feedback on performance
• Develop an evolving KIP system and manage KPI
• New product uptake and new business development
• Stats update and analysis with the aim of optimization.
• Strategic planning and innovative execution
• Telesales and client visits, manage overall business equity
• Drive customer service through strategic brand enhancement and management.
ADT South Africa - July 2013 to April 2015
Business Development Manager(sales manager) • Prospect for potential new clients and turn this into increased business. • Identify potential clients and the decision-makers within the client organization.
