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• 15 years experienced PR, Marketing and TTL Communications Specialist, holding senior management positions in South Africa, Middle East and Africa with an excellent grasp of the mechanics of local industries and strong media connections.
• Key strengths: self-starter, able to set up systems and motivate staff, with a very strong international digital development bias
• Project management skills in multi-country, multi-cultural and multi-lingual environment; excellent multi-tasker.
•Broad understanding & Solid experience in Digital Marketing for consumer, corporate and public affairs projects, with special emphasis on brand equity development in in Africa, Europe and the Middle East.
Career Highlights:
Dar Es Salaam (Tanzania) May 2014
COMPANY Aggrey and Clifford as PR Director (contract)
• Strategy development, Campaign & project management for Vodacom , managing regional executives and executive heads of departments. Digital communication strategy, deployment.
Clients Include Vodacom, Stanbic
Cape Town from October 2011 - February 2012
COMPANY Draftfcb Africa as Head Client Service
• Head and primary contact, managing and coordinating a network of partner and affiliate agents, in 18 African countries, for the Draftfcb-Africa Network
• Marketing and Communications Specialist, heading up teams - involved in managing the effective research & strategy development process, to the operational deployment of various campaign interventions and executions
Client: PETRONAS - Engen Brand
Cape Town from May 2010 - April 2011
COMPANY IZIKO National Museums as PR and MarComms Specialist
• Branding, Communications & Marketing specialist, managing the roll out process of the overall Institutional Marcoms strategy
OGILVY GROUP
1. Qatar from February - April 2010
COMPANY Adabisc as Free-Lance Senior Account Director
• Clients Included: Qatar Air, Qtel, DohaLand
2. Saudi Arabia from 2008 - 2010
COMPANY Memac Ogilvy as Senior PR Account Director
• Marketing and Communications Team specialist, with experience of all facets of the discipline (from research & strategy development to operational deployment)
• TTL Programme management skills in multi-country, multi-cultural and multi-lingual environment; excellent multi-tasker
• Champion for consumer understanding, promotion and sales engagement leading into Brand Activation, Extension, Reinforcement and consumer Retention
Clients Included: Mobily,
3. Bahrain + North Africa from 2006 - 2008
COMPANY Albayan Media Group as PR Planning Manager
• Dealing with Blue-chip corporates in the Financial, Retail, Petrochemical and Telecommunications my role was a multi-faceted one crossing and incorporating a variety of Marketing, Communications and Brand Marketing disciplines.
Clients included: Batelco, Gulf Finance House
4. Cape Town from 2003 - 2006
COMPANY Ogilvy as Account Director
• Development of integrated communications strategies and ensuring that Programmes rolled out on an brand integrated basis
Cape Town from 2000 - 2003
COMPANY MEHLO MEDIA & BigNews as PROJECT & CLIENT SERVICES MANAGER
• Developing promotional plans in order to deliver on brand and product requirements. Directing and executing various media and creative strategies. Managing National Media such as television, radio, print and website development.
Languages
English (Mother tongue), Afrikaans, Xhosa, Italian, French, German, Arabic (varying proficiencies).
Contact Details
DURIE (Abduragman) MOHAMED
14 Chamonix Blackheath Road Kenilworth CAPE TOWN, SOUTH AFRICA
Mobile: +27 765 275 676, Land: +27 21 683 9790, Home Email: vecta39@yahoo.co.uk, Work email: durie.mohamed@aggreyclifford.com
South African Male (HDI)
Mobile Dar es Salaam: +27 762 1313 20