Annu is an Electronics engineer and has 20 years experience in the technology sector. She started her career as a software developer and then transitioned to technology product management. In 2016 she decided to follow her passion and founded NedRock, a product management training & consulting company. NedRock helps corporates and entrepreneurs create products that are valuable, usable and feasible. Annu also speaks at conferences and was recently elected as one of the fifty most inspiring South African women in STEM.