
Cinemark Young Lions: Two different perspectives create broader outlook
Juanita Pienaar 21 May 2018
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Don't underestimate how big and life-changing this opportunity isEarlier this year, Prince Zwane and Kaylee Germann of Publicis Johannesburg were selected as the winning team in Cinemark's Young Lions competition (Cinemark is the SA representative of Cannes Lions 2018). They went on to represent SA at the global Cannes Young Lions competition in the Film category that took place during the Cannes Lions Festival from 18-22 June in France. ![]() Prince Zwane and Kaylee Germann of Publicis Johannesburg at the Cannes Lions Festival. Zwane and Germann’s winning entry in Cinemark’s 48-hour Cannes Young Lions competition promoted the gift of sight and as a result will be flighted in Ster-Kinekor cinemas and used by Ster-Kinekor’s Vision Mission (CSI flagship programme) to continue to drive eye-care awareness. Here, they share with us their experiences while in Cannes, their favourite campaigns showcased during the Festival and some valuable advice to young creatives wanting to enter the Cannes Young Lions competition in future.
This time, the pressure was increased because we were no longer facing talents from South Africa, but the other winners from all over the world. We did not solely take this as a challenge but also an opportunity to learn from them, which will not only help us by broadening our horizons but also being able to share our experiences with them.
A big highlight, of course, was speaker David Droga from Droga5, talking about his journey and what he had learnt in his career. It was definitely a huge eye-opener for us as beginners in the advertising industry. Undoubtedly, the most fun experience was the Facebook Beach. We attended a discussion with some amazing insights and Prince got to meet one of his idols, Es Devlin (a stage designer). Of course, one of the major events on the first day was the official opening party where we ended up meeting some incredibly talented and interesting people. It’s definitely true what they say – creatives do know how to party!
As Prince is inspired by design and art direction, the 2018 McDonald’s out of home campaign was also a highlight. This simple yet perfectly executed campaign stood out strongly to him:
Join Bizcommunity, online media partner to Cinemark, the official South African Cannes Lions representatives, and Ann Nurock for the annual cinema breakfast sessions, where top trends and insights curated and presented by Nurock, from her vantage point on the ground at Cannes, will be revealed. The sessions, which will mine the best of this year's global award-winning campaigns and trends, will be of key relevance to creatives, business, marketers and anyone with a vested interest in current creative best practices. Click here for dates and to register and book. About Juanita PienaarJuanita is the former editor of the marketing & media portal on the Bizcommunity website. She was also a contributing writer. View my profile and articles... |