Beiersdorf appoints Genasha Naidoo as managing director for Southern Africa

Beiersdorf has appointed Genasha Naidoo as the new managing director for Beiersdorf Southern Africa, effective October 2024.

Naidoo, who has been with Beiersdorf for over eight years, previously served as sales director for Southern Africa, regional sales director for Africa, the Middle East, Asia, and ANZ, and general manager for Beiersdorf in Turkey.