The Broadcast Research Council (BRC) has hired Gary Whitaker as its new CEO, effective 1 June 2019.
Whitaker's immediate focus will be to ensure smooth transformation and future-proofing of the BRC's currency across radio, television and including managing the transition into the digital universe, prioritising multimedia audience measurement in the next 12 months.
Furthermore, he will drive the execution of the BRC's mandate with his operational team of research.
