Kotex has used Primedia Unlimited's indoor advertising specialists, TLC to display its rebranded look and feel to young women in a one on one, private environment.
"The campaign, which has been entitled 'the makeover project' has been specifically targeted at young women," says Cara Leigh Woods, Account Manager for TLC.
The washroom advertising campaign runs in campus and cinema environments until September and utilises the media's door wraps, floor decals, mirror decals and standard frames media platforms. For more information, go to www.primedia-unlimited.co.za.
