PR in SA - A crisis of credibility?
Does the Public Relations industry in South Africa have a crisis of credibility and why are the industry organizations not at the forefront of ramping up the professionalism of the industry and the critical role of PR as part of any integrated marketing strategy? Should PROs be brand custodians at all? 13 Mar 2005
2010 Soccer World Cup - Are we ready?
It seems that after the bid was won, all comunication to the general public (who are indeed stakeholders in this event) has ground to a halt. 10 Mar 2005
Oprah! Oprah! Oprah!
Oprah is coming back - that is the best news I have heard in over six months about any TV programme. 9 Mar 2005
Is there a need for SA companies to advertise in Europe?
Does you company (or client) have a need to advertise to an audience in Europe? Do you believe local companies actually want to be identified as being from Africa? Is the association positive or negative? 8 Mar 2005
Playing on the vulnerabilities of teenage girls?
Are the latest sanitary pad adverts really playing on the fears of teenage girls? Some of the ads featured a girl nervously checking out her backside in a window, the other shows a girl afraid to stand up after sitting for a while. 3 Mar 2005
Revisiting the Broadway Sweets ads
When I watch the Broadway Sweets ads these days, I find that I can't help marvelling at how good they are. 1 Mar 2005
The Brand Power Woman
Both my husband and I have developed an unhealthy fixation with the Brand Power woman. 27 Feb 2005
PR - Is it a game worth the candle?
I have been in the PR industry for almost 2 years now and the first things I thought about PR at the beginning of my studies was strategies, media thrill, tads of glitz and glamour... 24 Feb 2005
Branding in the First/Third World
South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy? 22 Feb 2005
Local Shows
Thank you to e-TV for free TV, but guys you got a lot to learn. "Scandal" during prime time!? 20 Feb 2005
Cartoons these days are not child-friendly
The content of today's cartoons has lost the meaning I thought cartoons are supposed to potray - too computerised... 17 Feb 2005
Aren't the new MWeb ads so funny...?
I must say, I had such a good laugh the other night with the new MWeb ad with the traffic cop. 16 Feb 2005
Toshiba makes peak hour traffic worse
WHEN will the Toshiba office next to the Hans Strydom offramp on the N1 take down their "SANTA CLAUS IS COMING TO TOWN" banner/signage covering the whole building? 15 Feb 2005
...I told someone!
The complexity of ads today is a double-edged sword when it comes to what the consumer responds to best. 15 Feb 2005
Advertising rules?
Are magazines losing the plot when it comes to the REAL reason that The Consumer buys their product? 15 Feb 2005
'Whites Only' ads hark back to Apartheid era
K-Swiss and Hansa are utilising edgy and jarring references to the Apartheid era of "whites only". Will this creative licence be accepted in SA? 15 Feb 2005
Another great SA Ad
When will SA agencies realise that they can't add just any voice to their commercials? 15 Feb 2005
Industrial Design (3d drawing)
Is Durban Institute of Technology so bad that they can't even incorporate Industrial Design as a degree? If we want to study this we have to go to Wits or Cape Technicon which is unfair. 14 Feb 2005
Return of the scam
"You've won!" said the voice on my cell. "The prize giving will be on Wednesday, and bring your wife". Where did she get my number? 14 Feb 2005
Who the hell do these ''critics'' think they are?
I am a Media Director with a very large agency and one thing I am always excited about is the launch of a new advertising medium. 13 Feb 2005
Front page horror pic
I can never understand the kind of reasoning that informs the content on the Daily Sun. Yesterday, I saw a front page picture of the daily - a gruesome picture of somebody whose face was burned. 8 Feb 2005
What do I study to get into the field?
I just matriculated and would really like to get into the advertising/marketing field and would like to know what I should study? and what routes u guys took to get into this field? 7 Feb 2005
The gremlins are on the loose in our TV newsrooms
Do you think our news broadcasts are professional? 7 Feb 2005
Is MNET Almighty?
On Sunday night when I heard that M-Net was not to screen "Bruce Almighty" as advertised I thought the reason would be a religious one, after all when the film was released there was a relatively large outcry. However I was astonished to hear that it was in sensitivity to the Tsunami. 7 Feb 2005
Ronald McDonald - the stalker?
I have always had a problem with Ronald McDonald, and clowns in general. There has always been something sinister about them, and I believe I am not the only one who thinks so. 6 Feb 2005
Ridiculous job titles
The ad industry inflates its own importance. Back in the days when advertising was (arguably) sensible, the Art Director was known as a Layout Artist or Commercial Artist and the Art Director fulfilled today's Creative Director Role. 3 Feb 2005
Car Magazine radio ad - hilarious
The sex-swapping formula always works... 3 Feb 2005
Eaten alive by bigger companies
Try to get a Big Company to give you the time of day, even when you're trying to do business with them that might just help them out! 3 Feb 2005
What's going on with M-Net's sound?
Is it just me or is everyone experiencing poor sound quality from M-Net? 31 Jan 2005
Where have the ethics gone?
Some advertising agencies are seriously taking their clients for a ride... I have personally been involved in two agencies that have blatently stolen money from the client. 31 Jan 2005
