Done ideas
New Motorola Ad with the guy humming the tune from someone's cellphone which sets off a chain reaction, only to end up back at the original guy.
Haven't we seen that idea executed for a British telecommunications company when the girl leaving a night club yawns and sets off a chain reaction. My point being that there is no way the agency involved hasn't seen that execution before, 'cos it's been on a few reels that we have all seen lately. They have a brilliant brand to work on with a decent budget, why waste that opportunity on a done idea.
