Design Lions winners!
The 65th annual Cannes Lions Festival of Creativity continued on 19 June with the 2018 Cannes Design Lions announced during the Communication award ceremony, with SA bringing home a Bronze Lion!
Cannes Lions 2018 Design Lions Grand Prix winner: 'Trash Isles' by AMVBBDO, Plastic Oceans and LadBible for 'Trash Isles'.
Winners of the Cannes Lions Communication track were announced and the Cannes Lions’ opening award ceremony held at the Palais on Tuesday, 19 June from 7pm.
The Design Lions celebrate visual craftsmanship - work in which a unique visual identity leads to consumer recognition or understanding.
Johnny Tan, ECD at 72andSunny is the 2018 Design Lions jury president.
Ogilvy Johannesburg did the nation proud, bringing home a Bronze Lion in the 'social engagement' category for Viacom MTV's #FCKHIV.
Dazzling Design
This year, the Design Lions Grand Prix went to AMVBBDO for 'Trash Isles' by Plastic Oceans/LadBible.
View the full table of winning work below:
2018 Cannes Design Lions winners
| Entrant | Country | Client | Product | Title | Award |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Grand Prix |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Gold Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Gold Lion |
| SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | DOUBLE A | DOUBLE A | OBSESSION FOR SMOOTHNESS | Gold Lion |
| INTEL CORPORATION, Santa Clara | USA | INTEL | INTEL DRONE LIGHT SHOW | INTEL DRONE LIGHT SHOW AT THE OLYMPICS | Gold Lion |
| TBWA\PARIS | FRANCE | AIDES | NGO | #SHARETHELOVE | Gold Lion |
| INTEL CORPORATION, Santa Clara | USA | INTEL | INTEL DRONE LIGHT SHOW | INTEL DRONE LIGHT SHOW AT THE OLYMPICS | Gold Lion |
| SERVICEPLAN GERMANY, Munich / STUDIO OEDING, Hamburg | GERMANY | EHINGER KRAFTRAD | THE ARCHAEOLOGIST DRY GIN | THE ARCHAEOLOGIST | Gold Lion |
| WOLFF OLINS, London | UNITED KINGDOM | GALERIES LAFAYETTE | LAFAYETTE ANTICIPATIONS | LAFAYETTE ANTICIPATIONS | Silver Lion |
| WIEDEN+KENNEDY AMSTERDAM / NIKE, Hilversum | THE NETHERLANDS | NIKE | NIKE WOMENS | THE LIONESS CREST | Silver Lion |
| SUPERUNION, London | UNITED KINGDOM | SHAKESPEARE'S GLOBE | THEATRE | THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE | Silver Lion |
| AFRICA, São Paulo | BRAZIL | ESPNW | INSTITUTIONAL | INEQUALITY BALLS | Silver Lion |
| DENTSU INC., Tokyo | JAPAN | MINISTRY OF FOREIGN AFFAIRS OF JAPAN | SDGS JAPAN | ONE PLUS ONE. | Silver Lion |
| DENTSU INC., Tokyo | JAPAN | SHOCHIKU CO. LTD | KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO | EATING KABUKI WITH YOUR FINGERS. | Silver Lion |
| OGILVY, Chicago | USA | THE CHICAGO SUN-TIMES | NEWSPAPER | 31BULLETS | Silver Lion |
| OGILVY, Chicago | USA | LYRIC OPERA OF CHICAGO | LYRIC OPERA | LYRIC OPERA | Silver Lion |
| SUPERUNION, London | UNITED KINGDOM | SHAKESPEARE'S GLOBE | THEATRE | THE OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE | Silver Lion |
| JUNG VON MATT/LIMMAT, Zürich | SWITZERLAND | SAMSUNG | SAMSUNG GALAXY S8 | S8+ | THE NEWSPAPER DESIGN EDITION | Silver Lion |
| PROJEKTTRIANGLE DESIGN STUDIO, Stuttgart | GERMANY | ASB HESSEN SERVICE GMBH - NIEDERLASSUNG RHEINGAU-TAUNUS-WIESBADEN | OFFICINA HUMANA CONSULTING COMPANY | OFFICINA HUMANA - THE OFFICE AS A LIVING SPACE FOR INNER POTENTIAL | Silver Lion |
| adam&eveDDB, London | UNITED KINGDOM | CALM | CALM | PROJECT 84 | Silver Lion |
| AFRICA, São Paulo | BRAZIL | AB INBEV | INSTITUTIONAL | HERMETO - MADE OF MUSIC | Silver Lion |
| WIEDEN+KENNEDY, Portland | USA | NIKE | NIKE | NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE | Silver Lion |
| DDB PARIS | FRANCE | HASBRO | PLAY-DOH | THE GALLERY OF EMERGING SPECIES | Silver Lion |
| R/GA SÃO PAULO | BRAZIL | BRADESCO BANCO | NEXT APP | NEXT | Silver Lion |
| AUSTRALIAN SECRET INTELLIGENCE SERVICE, Canberra / CUMMINS & PARTNERS, Melbourne | AUSTRALIA | THE AUSTRALIAN SECRET INTELLIGENCE SERVICE | RECRUITMENT | THE MOST INTERESTING JOB INTERVIEW | Silver Lion |
| DDB PARIS | FRANCE | HASBRO | PLAY-DOH | THE GALLERY OF EMERGING SPECIES | Silver Lion |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Silver Lion |
| SIX INC., Tokyo / SPA-HAKUHODO CO. LTD., Bangkok | JAPAN | DOUBLE A | DOUBLE A | OBSESSION FOR SMOOTHNESS | Silver Lion |
| HEIMAT, Berlin | GERMANY | FREE DEMOCRATIC PARTY | FREE DEMOCRAT PARTY | FREE DEMOCRATIC PARTY "DARK DIARIES" | Silver Lion |
| ANTONI, Berlin | GERMANY | DAIMLER AG MERCEDES-BENZ | MERCEDES-BENZ G-CLASS | THE AMBER CUBE | Silver Lion |
| DENTSU JAYME SYFU, Makati City | THE PHILIPPINES | GREENPEACE PHILIPPINES | GREENPEACE | DEAD WHALE | Silver Lion |
| SERVICEPLAN GERMANY, Munich | GERMANY | BECK'S | BECK'S PILS | LE BECK'S: THE LEGENDARY BEER CAN | Silver Lion |
| AUGE DESIGN, Firenze | ITALY | MUTTI SPA | MUTTI SPECIAL EDITION FOR FICO EATALY WORLD | MUTTI SPECIAL EDITION FOR FICO EATALY WORLD | Silver Lion |
| R/GA SÃO PAULO | BRAZIL | BRADESCO BANCO | NEXT APP | NEXT | Bronze Lion |
| COSSETTE, Montréal | CANADA | HUMANITY & INCLUSION | NON-PROFIT | HUMANITY & INCLUSION | Bronze Lion |
| GREY, London | UNITED KINGDOM | BRAUN | HOME APPLIANCES AND ELECTRONICS | DESIGN LANGUAGE | Bronze Lion |
| BANDA AGENCY, Kiev / REPUBLIQUE, Kiev | UKRAINE | EUROVISION SONG CONTEST | EUROVISION SONG CONTEST | "CELEBRATE DIVERSITY" EUROVISION SONG CONTEST 2017 | Bronze Lion |
| CHOBANI, New York | USA | CHOBANI | CHOBANI | CHOBANI REBRAND | Bronze Lion |
| DENTSU INC., Tokyo | JAPAN | OLFA CORPORATION | CUTTER | THE ART OF CUTOUTS | Bronze Lion |
| GREY, London | UNITED KINGDOM | BRAUN | HOME APPLIANCES AND ELECTRONICS | DESIGN LANGUAGE | Bronze Lion |
| LOLA MULLENLOWE, Madrid | SPAIN | UNILEVER | MAGNUM | PLEASURE ICON | Bronze Lion |
| DENTSU INC., Tokyo | JAPAN | GOOD MORNINGS CO., LTD | 3RD_PAGE | ONLY FOR AESTHETIC EYES | Bronze Lion |
| PHILIPP UND KEUNTJE, Hamburg | GERMANY | GOLDEIMER | SHITTY PAPER – MADE FROM HATE | SHITTY PAPER – MADE FROM HATE | Bronze Lion |
| AMVBBDO, London | UNITED KINGDOM | PLASTIC OCEANS/LADBIBLE | PLASTIC OCEANS/LADBIBLE | TRASH ISLES | Bronze Lion |
| DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | DIESEL | DIESEL | DEISEL - GO WITH THE FAKE | Bronze Lion |
| AFRICA, São Paulo | BRAZIL | ESPNW | INSTITUTIONAL | INEQUALITY BALLS | Bronze Lion |
| FCB BRASIL, São Paulo | BRAZIL | ESTADÃO NEWSPAPER | INSTITUCIONAL | 100 THINGS TO DO IN BRAZIL BEFORE YOU DIE | Bronze Lion |
| SUPERUNION, London | UNITED KINGDOM | LONDON SYMPHONY ORCHESTRA | LONDON SYMPHONY ORCHESTRA | LONDON SYMPHONY ORCHESTRA 2018/19: NEW LANDSCAPES CONDUCTED BY SIR SIMON RATTLE | Bronze Lion |
| KINO ISTANBUL / TBWA\ISTANBUL | TURKEY | FEAR AND FANTASY ISTANBUL | FESTIVAL | FEAR AND FANTASY FESTIVAL | Bronze Lion |
| GOOGLE BRAND STUDIO, San Francisco / EQUAL JUSTICE INITIATIVE, Montgomery | USA | EQUAL JUSTICE INITIATIVE, WITH SUPPORT FROM GOOGLE | N/A | LYNCHING IN AMERICA: CONFRONTING THE LEGACY OF RACIAL TERROR | Bronze Lion |
| TBWA\PARIS | FRANCE | AIDES | NGO | #SHARETHELOVE | Bronze Lion |
| HEIMAT, Berlin | GERMANY | FREE DEMOCRATIC PARTY | FREE DEMOCRAT PARTY | FREE DEMOCRATIC PARTY "DARK DIARIES" | Bronze Lion |
| FCB/SIX, Toronto | CANADA | PFLAG CANADA | PFLAG CANADA | DESTINATION PRIDE | Bronze Lion |
| DDB & TRIBAL AMSTERDAM | THE NETHERLANDS | KLM ROYAL DUTCH AIRLINES | AIRPLANE | CONNECTING SEATS | Bronze Lion |
| MEDIAMONKS, Amsterdam / WIEDEN+KENNEDY, Portland | THE NETHERLANDS | NIKE | NIKE REACT GAME OF GO | NIKE REACT GAME OF GO | Bronze Lion |
| OGILVY AUSTRALIA, Sydney | AUSTRALIA | MUSEUM OF CONTEMPORARY ART AUSTRALIA | CONTEMPORARY ART GALLERY | THE MUSEUM THAT MADE A NAME FOR ITSELF BY CHANGING ITS NAME. | Bronze Lion |
| N=5, Amsterdam | THE NETHERLANDS | KPN | TELECOM | EVERT_45 | Bronze Lion |
| ALMAPBBDO, São Paulo | BRAZIL | GETTY IMAGES | GETTY IMAGES | ENDLESS STORIES | Bronze Lion |
| COLENSO BBDO, Auckland | NEW ZEALAND | MARS | PEDIGREE | SELFIESTIX | Bronze Lion |
| TBWA\HAKUHODO, Tokyo | JAPAN | NHK | APP/ NHK NEWS | SAFETY HACKS | Bronze Lion |
| OGILVY JOHANNESBURG | SOUTH AFRICA | VIACOM / MTV | MTV | MTV #FCKHIV | Bronze Lion |
| BUZZMAN, Paris | FRANCE | HUAWEI | HUAWEI | SHOT REVERSE SHOT | Bronze Lion |
| TBWA\SHANGHAI | CHINA | ADIDAS | ADIDAS TERREX LINE | TERREX - MADE FOR ANY TERRAIN | Bronze Lion |
| ASIF KHAN, London | UNITED KINGDOM | HYUNDAI MOTORS COMPANY | HYUNDAI PAVILION | 2018 PYEONG CHANG OLYMPICS HYUNDAI PAVILION | Bronze Lion |
| DENTSU INC., Tokyo | JAPAN | NTT DOCOMO, INC. | NTT DOCOMO 5G Mobile Network Technology | REDEFINING DISTANCE | Bronze Lion |
| MEDIAMONKS, Amsterdam / WIEDEN+KENNEDY, Portland | THE NETHERLANDS | NIKE | NIKE REACT GAME OF GO | NIKE REACT GAME OF GO | Bronze Lion |
| AUGE DESIGN, Firenze | ITALY | MUTTI SPA | MUTTI SPECIAL EDITION FOR FICO EATALY WORLD | MUTTI SPECIAL EDITION FOR FICO EATALY WORLD | Bronze Lion |
| BETC, Paris | FRANCE | LACOSTE | LACOSTE | SAVE OUR SPECIES | Bronze Lion |
| WE ARE UNLIMITED, Chicago | USA | MCDONALD'S | MCDONALD'S | THE FLIP | Bronze Lion |
| DAVID THE AGENCY, São Paulo | BRAZIL | COCA-COLA | COCA-COLA | THIS COKE IS A FANTA | Bronze Lion |
Here’s a reminder of the 2018 Design Lions shortlists in full.
The Festival of Creativity runs from 18 to 22 June 2018, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.