ALL THE WINNERS!

After a day of soaking up the Durban sun, creatives were ready for the second night of the 2017 Loeries Awards, this time hosted by DStv.

 

#Loeries2017

A post shared by Ismail Jardine (@isjardine) on Aug 20, 2017 at 10:15am PDT

Loeries Creative Week

#Loeries2017: All the Saturday night winners

19 Aug 2017

Host for the night included John Vlismas and Lihle Linzy Msimang, with awards presented across the categories of:

• Effective creativity, sponsored by Woolworths;
• Integrated campaign, sponsored by ABInBev;
• Live events, activations and sponsorships;
• Media innovation;
• Music videos, sponsored by Channel O - with no golds awarded;
• PR and media communication;
• Radio communication, sponsored by Gagasi FM;
• Service design, sponsored by Accenture Interactive;
• Television, film and video communication, sponsored by DStv;
• Television, film and video crafts;
• The young creatives’ award, which went to Thabang Manyelo of FCB Africa and Karmen Wessels of Native VML;
• Regional agency group of the year - BBDO MEA; and
• The SANBS public service award, sponsored by the South African National Blood Service, awarded to Y&R SA and &Films for Western Cape Government's 'Everybody Knows'.

This brought the total presented to 241 with 5 Grand Prix out of more than 3,000 entries for 800 brands, represented by 400 agencies from 18 countries across Africa and the Middle East.

Impact BBDO MEA, Regional Agency Group of the Year at Loeries 2017.

Grand Prix-view

The five Grands Prix were awarded to:

• Marble’s “Meat Made Luxury” by Grid Worldwide Branding, Johannesburg - Communication Design
• KFC’s “Sad Man Meals” by Ogilvy Johannesburg - Radio
• La Libanaise Des Jeux’s “Skip Friday 13” by Impact BBDO Dubai - Websites or Microsites
• Nissan’s “Camelpower” by TBWA\RAAD Dubai - Integrated campaign
• The Cartel’s “Be Seen” by Y&R Dubai - Print communication

Special awards

In addition to Mike Middleton of KFC Africa's Marketing Leadership and Innovation Award, presented on the previous night, Nathan Reddy, chief creative officer and founder of Grid Worldwide Branding and Design, was this year’s Hall of Fame inductee.

Loeries Creative Week

#Loeries2017: Hall of Fame inductee Nathan Reddy on Grid's culture refresh disruption and curation

Leigh Andrews  20 Aug 2017

All the Loeries 2017 award winners:

*Brands with more than one award

Marketing & Media

#Loeries2017: All the finalists by agency, school and brand!

18 Aug 2017

That’s a wrap, but we’re by no means done with our coverage! Visit our Loeries' Creative Week Durban special section for all the latest updates.