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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Positive portrayals of men in ads boost brand equity and sales

19 hours

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

More news

AFRIMA condemns xenophobia in Africa

AFRIMA condemns xenophobia in Africa

9 Sep 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Kantar 5 Sep 2019

Image courtesy of Fotolighthouse.

Western media, Chinese media... where is African media?

Zubeida Jaffer 30 Aug 2019

Publicis Africa appoints pioneer Odette van der Haar as MD

29 Aug 2019

Alistair King, newest addition to the Loeries Hall of Fame.

#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future

Leigh Andrews 24 Aug 2019

Piwe Motshegoa, head of sales: general entertainment at DStv media sales. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Leigh Andrews 23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Our responsibility of better representation in advertising, media

Leigh Andrews 23 Aug 2019

The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.

#Loeries2019: What do CMOs really want from their agency?

Leigh Andrews 23 Aug 2019

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.

Why 9:41 am means something

Kabelo Binns 20 Aug 2019

BBC focuses on branded services in Africa

BBC focuses on branded services in Africa

19 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

Leigh Andrews 16 Aug 2019

Image source: Gallo/Getty.

Fox Sports Africa rebrands as ESPN

8 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Personal brand leads organisational brand

Johnny Johnson 30 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.

#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Louise Marsland 19 Jul 2019

Sports as a business and a brand in Africa

Dr Victor Oladokun 17 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Boomtown wins Lafarge Zambia account

Boomtown wins Lafarge Zambia account

Boomtown 12 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar 10 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Digital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

Optimize Agency 27 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

Kantar 11 Jun 2019

More news

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Kantar 5 Sep 2019

Image courtesy of Fotolighthouse.

Western media, Chinese media... where is African media?

Zubeida Jaffer 30 Aug 2019

Publicis Africa appoints pioneer Odette van der Haar as MD

29 Aug 2019

Alistair King, newest addition to the Loeries Hall of Fame.

#Loeries2019: Hall of Famer Alistair King on the industry's current seismic shift towards a more inclusive creative future

Leigh Andrews 24 Aug 2019

Piwe Motshegoa, head of sales: general entertainment at DStv media sales. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Leigh Andrews 23 Aug 2019

Sphelele Mjadu, Unilever Personal Care Senior Public Relations Manager for Africa and Anne Githuku-Shongwe, representative of UN Women South Africa’s Multi-Country Office, in the UN Women-Dove masterclass panel at the Loeries. Image via Al Nicoll © via Gallo Images.

#Loeries2019: Our responsibility of better representation in advertising, media

Leigh Andrews 23 Aug 2019

The Loeries' Game and Dion Wired 'What do CMOs really want' masterclass panel. Image via Al Nicoll © via Gallo Images.

#Loeries2019: What do CMOs really want from their agency?

Leigh Andrews 23 Aug 2019

Kabelo Binns is group MD of FCB Wired and Hotwire PRC, Botswana.

Why 9:41 am means something

Kabelo Binns 20 Aug 2019

BBC focuses on branded services in Africa

BBC focuses on branded services in Africa

19 Aug 2019

Asha Ranchhod Patel, head of marketing at Google South Africa.

#Loeries2019: Tackling unconscious bias, raising jurors' cultural awareness

Leigh Andrews 16 Aug 2019

Image source: Gallo/Getty.

Fox Sports Africa rebrands as ESPN

8 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.

Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

Rirhandzu Shingwenyana 7 Aug 2019

Personal brand leads organisational brand

Johnny Johnson 30 Jul 2019

Yash Deb, managing director and chief creative officer at Isobar, Kenya and this year's Loeries integrated campaign, film & radio, and radio craft juror.

#Loeries2019: "Strength of a creative campaign lies in how rapidly others can build on it" - Yash Deb

Leigh Andrews 26 Jul 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.

Damon Stapleton on stepping up in new position, selecting creatives of the future

Leigh Andrews 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.

#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Louise Marsland 19 Jul 2019

Sports as a business and a brand in Africa

Dr Victor Oladokun 17 Jul 2019

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Boomtown wins Lafarge Zambia account

Boomtown wins Lafarge Zambia account

Boomtown 12 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar 10 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Digital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

Optimize Agency 27 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

Kantar 11 Jun 2019

How social media has become a breeding ground for counterfeit sales

How social media has become a breeding ground for counterfeit sales

7 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Africa's top 100 brands announced

27 May 2019

Dangote ranked 11th on 50 World's Greatest Leaders 2019 list

22 May 2019

Kantar Africa Life 2019 report.

#AfricaMonth: How can brands fuel growth in Africa?

21 May 2019

A changing African consumer branding environment

A changing African consumer branding environment

Smart Media 16 May 2019

Credit: Just Imagine.

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Salona Naidoo and Gabi Wojtowitz 15 May 2019

Brand Africa partnership to launch Africa's Best Brands

15 May 2019

Image source: Gallo/Getty

How marketing with CSR at its heart can change the world

Leigh Andrews 14 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

Leigh Andrews 10 May 2019

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