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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Positive portrayals of men in ads boost brand equity and sales

21 hours

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

More news

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Boomtown wins Lafarge Zambia account

Boomtown wins Lafarge Zambia account

Boomtown 12 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar 10 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Digital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

Optimize Agency 27 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

Kantar 11 Jun 2019

How social media has become a breeding ground for counterfeit sales

How social media has become a breeding ground for counterfeit sales

7 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Africa's top 100 brands announced

27 May 2019

Dangote ranked 11th on 50 World's Greatest Leaders 2019 list

22 May 2019

Kantar Africa Life 2019 report.

#AfricaMonth: How can brands fuel growth in Africa?

21 May 2019

A changing African consumer branding environment

A changing African consumer branding environment

Smart Media 16 May 2019

Credit: Just Imagine.

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Salona Naidoo and Gabi Wojtowitz 15 May 2019

Brand Africa partnership to launch Africa's Best Brands

15 May 2019

Image source: Gallo/Getty

How marketing with CSR at its heart can change the world

Leigh Andrews 14 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

Leigh Andrews 10 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.

#OneShow2019: All the ADC 2019 winners!

7 May 2019

Fepe International is now World Out of Home Organization

Fepe International is now World Out of Home Organization

2 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

Leigh Andrews 26 Apr 2019

Where's our song for Mozambique?

Where's our song for Mozambique?

Charis Apelgren-Coleman 25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Leigh Andrews 25 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Five key learnings from SXSW 2019

Five key learnings from SXSW 2019

Wayne Flemming and Zubeida Goolam 18 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

More news

Image credit: Thought Catalog on Unsplash

Social media has made brands less relevant, not more

Estelle Nagel 15 Jul 2019

Boomtown wins Lafarge Zambia account

Boomtown wins Lafarge Zambia account

Boomtown 12 Jul 2019

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar announces South Africa's Top 20 Best Liked Ads for 2018

Kantar 10 Jul 2019

Nedal Ahmed, senior copywriter at 72andSunny, Amsterdam and this year's Loeries Film and Radio jury president.

#Loeries2019: "Celebrate creativity that touches on everyday culture" - Nedal Ahmed

Leigh Andrews 5 Jul 2019

Image source: Gallo/Getty.

Leveraging digital technology to boost Nigeria's MSMEs

4 Jul 2019

Dangote launches new campaign on CNN

Dangote launches new campaign on CNN

28 Jun 2019

Ralf Heuel, CCO and partner at Grabarz & Partner, Hamburg and the Loeries 2019 OOH, Live Communications, and PR & Media Communications jury president.

#Loeries2019: "Relevance, resonance and emotions - the hardest brand currency to master" - Ralf Heuel

Leigh Andrews 28 Jun 2019

Digital agency no longer a luxury but a necessity

Digital agency no longer a luxury but a necessity

La-Tasha Pucoe 28 Jun 2019

Brand SA hosts Ubuntu Breakfast at AFCON 2019, Egypt

Optimize Agency 27 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.

The future of customer personalisation lies with AI

Dee Chetty 14 Jun 2019

Accelerated growth sees Amazon crowned 2019's BrandZ Top 100 Most Valuable Global Brand

Kantar 11 Jun 2019

How social media has become a breeding ground for counterfeit sales

How social media has become a breeding ground for counterfeit sales

7 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Lauren Hartzenberg 29 May 2019

Africa's top 100 brands announced

27 May 2019

Dangote ranked 11th on 50 World's Greatest Leaders 2019 list

22 May 2019

Kantar Africa Life 2019 report.

#AfricaMonth: How can brands fuel growth in Africa?

21 May 2019

A changing African consumer branding environment

A changing African consumer branding environment

Smart Media 16 May 2019

Credit: Just Imagine.

#AfricaMonth: Africa's revival - foretelling or fairy tale?

Salona Naidoo and Gabi Wojtowitz 15 May 2019

Brand Africa partnership to launch Africa's Best Brands

15 May 2019

Image source: Gallo/Getty

How marketing with CSR at its heart can change the world

Leigh Andrews 14 May 2019

Is your brand telling the true story?

Yaw Dwomoh 13 May 2019

Katja Thielen, creative director and founder of the UK’s Together Design and this year's Loeries design jury president...

#Loeries2019: "Discover how different cultures are reflected through their creativity and ideas" - Katja Thielen

Leigh Andrews 10 May 2019

Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.

#OneShow2019: All the ADC 2019 winners!

7 May 2019

Fepe International is now World Out of Home Organization

Fepe International is now World Out of Home Organization

2 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

Leigh Andrews 26 Apr 2019

Where's our song for Mozambique?

Where's our song for Mozambique?

Charis Apelgren-Coleman 25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Leigh Andrews 25 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Five key learnings from SXSW 2019

Five key learnings from SXSW 2019

Wayne Flemming and Zubeida Goolam 18 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

Leigh Andrews 20 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Using digital to personalise customer services in Africa

Using digital to personalise customer services in Africa

Ntombi Mhangwani 22 Feb 2019

5 branding and packaging trends R&D managers need to know

5 branding and packaging trends R&D managers need to know

20 Feb 2019

Image © Choerograph via

Listen up! Why Mastercard is becoming a sonic brand

Leigh Andrews 8 Feb 2019

John Schnobrich via .

3 shifts that marketers need to consider

Pieter Geyser 5 Feb 2019

The brands leading, challenging and exploring in 2019

The brands leading, challenging and exploring in 2019

Jainita Khatri 5 Feb 2019

Let's do Biz