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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Positive portrayals of men in ads boost brand equity and sales

1 day

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

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Vuma grows reputation management business in Africa

Vuma grows reputation management business in Africa

15 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.

How to create a thriving pan-African business

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Sthembile Shabangu

Innovation is the key to keep Africa moving forward

Sthembile Shabangu 22 Jun 2017

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

20 Jun 2017

Alex Acton, WWC head of Business in Africa.

World Wide Creative expands into Africa

11 Apr 2017

New insurance brand launched in Botswana

Hanna Ziady 21 Feb 2017

Dakar. Image by 123RF

Africa's first city ‘Resilience Strategy' unveiled for Dakar

3 Feb 2017

Addressing lack of access to seeds for smallholder farmers

Addressing lack of access to seeds for smallholder farmers

6 Dec 2016

4th Addis Agrofood Exhibition in Ethiopia

4th Addis Agrofood Exhibition in Ethiopia

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos launch drinking water 'ATMs'

23 Sep 2016

Weather forecast for southern Africa predicts good rainfall this season

Admire Ndhlovu 13 Sep 2016

Building your brand, one BRIC at a time

Johan Hanekom 1 Aug 2016

Successful brand experience innovation, tips and examples

14 Jul 2016

Leading brands in Africa compete for top social media spot

Leading brands in Africa compete for top social media spot

Ornico 11 Jul 2016

Ethiopian soleRebels store, Barcelona, Spain

Green shoe brand helps Ethiopia walk tall

Megan Rowling 28 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique

Coca-Cola unveils new $130 million bottling plant in Mozambique

20 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Welcome to Jozi, Africa!

1 Jun 2016

#AfricaDay: Call for new thinking about Africa

#AfricaDay: Call for new thinking about Africa

26 May 2016

Flower show for Africa

Flower show for Africa

26 May 2016

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

MINI sponsors crew to rally through Africa

MINI sponsors crew to rally through Africa

28 May 2012

Can you hear your brand?

Lars Deutsch 16 Apr 2012

Brand Africa Forum to present first Brand Africa 100 awards

15 Sep 2011

SA, Africa's most valuable nation brand

Issa Sikiti da Silva 25 May 2011

More news

Vuma grows reputation management business in Africa

Vuma grows reputation management business in Africa

15 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.

How to create a thriving pan-African business

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news

How brands can fight the negative impact of fake news

Oresti Patricios 25 Jul 2017

Sthembile Shabangu

Innovation is the key to keep Africa moving forward

Sthembile Shabangu 22 Jun 2017

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

Zambia hotels winning at sustainability with agricultural and entrepreneurship projects

20 Jun 2017

Alex Acton, WWC head of Business in Africa.

World Wide Creative expands into Africa

11 Apr 2017

New insurance brand launched in Botswana

Hanna Ziady 21 Feb 2017

Dakar. Image by 123RF

Africa's first city ‘Resilience Strategy' unveiled for Dakar

3 Feb 2017

Addressing lack of access to seeds for smallholder farmers

Addressing lack of access to seeds for smallholder farmers

6 Dec 2016

4th Addis Agrofood Exhibition in Ethiopia

4th Addis Agrofood Exhibition in Ethiopia

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos launch drinking water 'ATMs'

23 Sep 2016

Weather forecast for southern Africa predicts good rainfall this season

Admire Ndhlovu 13 Sep 2016

Building your brand, one BRIC at a time

Johan Hanekom 1 Aug 2016

Successful brand experience innovation, tips and examples

14 Jul 2016

Leading brands in Africa compete for top social media spot

Leading brands in Africa compete for top social media spot

Ornico 11 Jul 2016

Ethiopian soleRebels store, Barcelona, Spain

Green shoe brand helps Ethiopia walk tall

Megan Rowling 28 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique

Coca-Cola unveils new $130 million bottling plant in Mozambique

20 Jun 2016

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa

#CGFsummit: Reasons to believe in Africa

Louise Marsland 17 Jun 2016

#CGFSummit: Future of retailing in sub-Saharan Africa

Louise Marsland 16 Jun 2016

Welcome to Jozi, Africa!

1 Jun 2016

#AfricaDay: Call for new thinking about Africa

#AfricaDay: Call for new thinking about Africa

26 May 2016

Flower show for Africa

Flower show for Africa

26 May 2016

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

MINI sponsors crew to rally through Africa

MINI sponsors crew to rally through Africa

28 May 2012

Can you hear your brand?

Lars Deutsch 16 Apr 2012

Brand Africa Forum to present first Brand Africa 100 awards

15 Sep 2011

SA, Africa's most valuable nation brand

Issa Sikiti da Silva 25 May 2011

Loeries 2011 opens for entries, categories revised

Loeries 2011 opens for entries, categories revised

15 Mar 2011

2011 Maputo International Ad Festival set for May

23 Feb 2011

Zambia: New president puts emphasis on jobs, tourism

3 Nov 2008

South African entertaining specialist joins tribe, opens in Zambia

South African entertaining specialist joins tribe, opens in Zambia

11 Dec 2007

UBA aims to be Africa's sixth largest bank in 2010

5 Dec 2007

African nations agree to $1 billion Indian satellite project

30 Nov 2007

Music video project for Africa

22 Nov 2007

Investor firm to acquire stake in Kenya bank

Carole Kimutai 15 Nov 2007

Tobacco agreement terminated

12 Oct 2007

Joining forces for cool-drinks, cool music

17 Aug 2007

Let's do Biz