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Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

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Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

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Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

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Amanda Dlamini 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

8 Jan 2018

12 African startups to watch in 2018

12 African startups to watch in 2018

Gabriella Mulligan 5 Jan 2018

#MeTourism: The hidden costs of selfie tourism

#MeTourism: The hidden costs of selfie tourism

Marianna Sigala 5 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Africa 2017, Egypt.

Egypt wants a key role in driving regional integration in Africa

3 Jan 2018

Moussa Faki Mahamat, chairperson of the African Union Commission.

The African Union's agenda for 2018 on the continent

2 Jan 2018

A visa-free Africa still faces hurdles

A visa-free Africa still faces hurdles

18 Dec 2017

Swakopmund. © Vadim Nefedov via

Marketing platform for PIDA Week to boost projects

14 Dec 2017

BASA expands Creative Futures Business Engagement into Ethiopia

BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa 13 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa

Clickatell awarded for 3 billion SMSs across Africa

11 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth

Inclusive growth needed for Africa to achieve sustained growth

11 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

The media's role in promoting inclusive growth in Africa

The media's role in promoting inclusive growth in Africa

Amrote Abdella 4 Dec 2017

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Marsland 27 Nov 2017

How Africa can benefit more from the internet economy

How Africa can benefit more from the internet economy

27 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Dramatic rise of African consumer power driving development

Dramatic rise of African consumer power driving development

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

More news

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

8 Jan 2018

12 African startups to watch in 2018

12 African startups to watch in 2018

Gabriella Mulligan 5 Jan 2018

#MeTourism: The hidden costs of selfie tourism

#MeTourism: The hidden costs of selfie tourism

Marianna Sigala 5 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Africa 2017, Egypt.

Egypt wants a key role in driving regional integration in Africa

3 Jan 2018

Moussa Faki Mahamat, chairperson of the African Union Commission.

The African Union's agenda for 2018 on the continent

2 Jan 2018

A visa-free Africa still faces hurdles

A visa-free Africa still faces hurdles

18 Dec 2017

Swakopmund. © Vadim Nefedov via

Marketing platform for PIDA Week to boost projects

14 Dec 2017

BASA expands Creative Futures Business Engagement into Ethiopia

BASA expands Creative Futures Business Engagement into Ethiopia

Business and Arts South Africa 13 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Clickatell awarded for 3 billion SMSs across Africa

Clickatell awarded for 3 billion SMSs across Africa

11 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth

Inclusive growth needed for Africa to achieve sustained growth

11 Dec 2017

Alika Dangote featured on the Nasdaq billboard in New York.

Bloomberg's 50 most influential in 2017 includes one African

7 Dec 2017

The media's role in promoting inclusive growth in Africa

The media's role in promoting inclusive growth in Africa

Amrote Abdella 4 Dec 2017

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Marsland 27 Nov 2017

How Africa can benefit more from the internet economy

How Africa can benefit more from the internet economy

27 Nov 2017

Brand Science joins Brand Union to form new market offer

24 Nov 2017

Dramatic rise of African consumer power driving development

Dramatic rise of African consumer power driving development

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

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