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Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

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Experts meet to validate AfCFTA Business Index

11 Dec 2019

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AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Credit: Kasi.

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

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Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

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Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

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Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

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Achieving Africa's development goals

4 Nov 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

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The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

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Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

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Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

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UN enlists influencers to drive Africa's development agenda

10 Oct 2019

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Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019