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Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

More news

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Support Africa's agenda for transformation

30 Sep 2019

United Nations SDG publication released this week.

United Nations sounds warning on achieving SDGs

27 Sep 2019

Image source: Gallo/Getty.

How partnerships can help Africa achieve UN SDGs

26 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image source: Gallo/Getty.

'Where to Invest in Africa' publication launched

23 Sep 2019

Image source: Gallo/Getty.

Video Exchange Africa at AfricaCom 2019

20 Sep 2019

More news

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Support Africa's agenda for transformation

30 Sep 2019

United Nations SDG publication released this week.

United Nations sounds warning on achieving SDGs

27 Sep 2019

Image source: Gallo/Getty.

How partnerships can help Africa achieve UN SDGs

26 Sep 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image source: Gallo/Getty.

'Where to Invest in Africa' publication launched

23 Sep 2019

Image source: Gallo/Getty.

Video Exchange Africa at AfricaCom 2019

20 Sep 2019

New study highlights opportunities to optimise digital evolution in Africa

16 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Marsland 13 Sep 2019

Africa's free trade area: the journey begins

23 Aug 2019

Image source: Gallo/Getty.

PAMRO student bursaries announced

20 Aug 2019

Mauritius. Image source: Gallo/Getty.

PAMRO 2019 speakers announced

12 Aug 2019

Image source: Gallo/Getty.

How businesses can position Africa as a frontrunner in the globalisation race

Mike Higley 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Image source: Gallo/Getty.

Ghana hopes to benefit from hosting Africa's free trade area secretariat

Adu Owusu Sarkodie 1 Aug 2019

Key trends across retail channels in Africa

Key trends across retail channels in Africa

Christy Tawii 31 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

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