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Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

More news

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

PAMRO launches call for papers

PAMRO launches call for papers

14 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

#AfricaMonth: The digital life expectancy of Africa's youth

Louise Marsland 8 May 2018

Top 10 fastest growing economies in Africa in 2018

Top 10 fastest growing economies in Africa in 2018

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

Airbnb global study reveals millennials as predominant travel consumers by 2025

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future

#AfricaMonth: Africa's youth represent hope for the future

Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Investor sentiment high in Africa

Investor sentiment high in Africa

27 Apr 2018

Brand building in Africa: Demystifying the African marketplace

Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

African youth demand a seat at the table

African youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment

Kenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

Book launched on Africa's free trade agreement

Book launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -

The line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.

Why African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Political risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

New scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

More news

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Africa is evolving into a global innovation powerhouse

#AfricaMonth: Africa is evolving into a global innovation powerhouse

Pieter Bensch 25 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

PAMRO launches call for papers

PAMRO launches call for papers

14 May 2018

#AfricaMonth: The digital life expectancy of Africa's youth

#AfricaMonth: The digital life expectancy of Africa's youth

Louise Marsland 8 May 2018

Top 10 fastest growing economies in Africa in 2018

Top 10 fastest growing economies in Africa in 2018

7 May 2018

Airbnb global study reveals millennials as predominant travel consumers by 2025

Airbnb global study reveals millennials as predominant travel consumers by 2025

3 May 2018

#AfricaMonth: Africa's youth represent hope for the future

#AfricaMonth: Africa's youth represent hope for the future

Louise Marsland 2 May 2018

Chief marketers believe their jobs are at risk if customer experience strategies fail

Chief marketers believe their jobs are at risk if customer experience strategies fail

2 May 2018

Investor sentiment high in Africa

Investor sentiment high in Africa

27 Apr 2018

Brand building in Africa: Demystifying the African marketplace

Catherine Burton, Harsh Sarda and Zeenat Ismail, Ipsos 25 Apr 2018

'Africa Rising' is a global megatrend - Euromonitor

'Africa Rising' is a global megatrend - Euromonitor

Louise Marsland 24 Apr 2018

African youth demand a seat at the table

African youth demand a seat at the table

24 Apr 2018

Kenyan mobile consumer feedback company secures $3.5m investment

Kenyan mobile consumer feedback company secures $3.5m investment

24 Apr 2018

Book launched on Africa's free trade agreement

Book launched on Africa's free trade agreement

23 Apr 2018

(c) Ventsislav Bratovanov -

The line between news and advertising is blurring, according to study

20 Apr 2018

Barclays Accelerator.

Why African banks must work with fintech startups

Tom Jackson 13 Apr 2018

Imad Mesdoua, senior political risk consultant at Control Risks.

Political risk impacts on dealmaking in Africa

10 Apr 2018

Asia's pay-TV subs with 4K STB reach 53.6m

Asia's pay-TV subs with 4K STB reach 53.6m

3 Apr 2018

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

New scientific publication boosts African research

28 Mar 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.

These are the eight reasons why 2018 could be Africa's year

Caroline Kende-Robb 27 Mar 2018

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Youth, economy on Africa agenda at Commonwealth Africa Summit

Youth, economy on Africa agenda at Commonwealth Africa Summit

12 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

Africa's growth story celebrated

Africa's growth story celebrated

5 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

Africa's consumer goods and retail sectors driven by expanding middle class, tech development

1 Feb 2018

Next Einstein Forum survey to measure gender gap in African STEM education

Next Einstein Forum survey to measure gender gap in African STEM education

26 Jan 2018

Image credit: bruce mars via

Top ten global consumer trends

23 Jan 2018

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Less than 30% of Africa's e-commerce startups profitable

Less than 30% of Africa's e-commerce startups profitable

Gabriella Mulligan 8 Dec 2017

The World’s Most Eligible Bachelor campaign.

APA results: Kenya's thriving advertising industry

4 Dec 2017

Let's do Biz