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RAPT BizTrendsTV: GG Alcock on KasiNomics - A growth trend reshaping Africa's economies

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Publicis Groupe to acquire Lotame as part of its AI strategy

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

BBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

#SuperBowl2025: From one seal to anotherDanette Breitenbach

Image supplied.

NYF launches the Lady Liberty Leadership Programme

Source: © 9to5 mac Meta has introduced ads to Threads

Ads on Threads | 4 factors marketers should considerSaul Marquez

Key branding insights from the WEF, Davos 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

Apple the world’s most valuable brand… again

The 2025 Tabbie Awards competition for B2B online and print publications is open (Image supplied)

2025 Tabbie Awards competition open

The One Club’s ADC 104th Annual Awards global jury has been announced. It includes 10 creatives from the Middle East and Africa region (Image by © Bizcommunity)

One Club ADC 104th Annual Awards global jury includes 10 creatives from the Middle East and Africa

Source:

As trust plummets, how can mainstream media rebuild credibility?Anita Varma

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Trump's U-turn on the banning of TikTokDanette Breitenbach

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

LinkedIn boost B2B marketing intelligence with Companies Hub

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

Under The Tongue, the untold story of the adidas Predator football boot

Under The Tongue, the untold story of the adidas Predator football boot

Source:

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

Source: The Good Things Guy Re.Bag.Re.Use was the only winner from Africa in the Global Alliance World Public Relations and Communication Awards 2024

Re.Bag.Re.Use: Africa's only winner at the Global Alliance World PR and Communication Awards 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Newsroom blueprint to combat AI and fake news published ahead of US elections

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre AwardsDanette Breitenbach

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

Communications and C-Suite disconnect impacts negatively on media

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Ogilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

17 Mar 2025

More news

Netflix is extending its library of original African content

Netflix is extending its library of original African content

4 Dec 2018

Snapchat expands MENA video library

Snapchat expands MENA video library

4 Dec 2018

Lionel Reina, chief executive officer, APO Group.

New APO CEO to take group global

3 Dec 2018

Sabre trophies.

Africa SABRE PR awards call for entry

3 Dec 2018

SA is favoured as one of the leading MICE destinations in Africa

SA is favoured as one of the leading MICE destinations in Africa

30 Nov 2018

Josephine Achiro Fortelo.

Freedom of speech award for South Sudan journalist

29 Nov 2018

Kwesé TV broadcasting licence bid big on sports, short on news

Kwesé TV broadcasting licence bid big on sports, short on news

29 Nov 2018

Group photo of the resource personalities at the sports journalists seminar.

Africa's women sports writers receive support

29 Nov 2018

New doll Hunadi speaks English, Sesotho, isiXhosa and isiZulu

New doll Hunadi speaks English, Sesotho, isiXhosa and isiZulu

29 Nov 2018

New report examines the challenges and hurdles of journalism innovation

New report examines the challenges and hurdles of journalism innovation

29 Nov 2018

5G will become the mainstream ecosystem by 2022

5G will become the mainstream ecosystem by 2022

27 Nov 2018

Study sheds light on scourge of "fake" news in Africa

Study sheds light on scourge of "fake" news in Africa

Herman Wasserman & Dani Madri-Morales 26 Nov 2018

Africa Video Forum, AfricaCom 2018.

#AfricaCom: 'Don't die with your idea'

Louise Marsland 23 Nov 2018

Miriro Matema, managing editor, Nomad Africa.

Miriro Matema takes over editorship of Nomad Africa

23 Nov 2018

Content deals for Africa at DISCOP Johannesburg

Content deals for Africa at DISCOP Johannesburg

22 Nov 2018

A screen shot from December 2017 displaying the front pages of Tanzanian newspapers Mwananchi and The Citizen, calling on the Tanzanian government to help find missing journalist Azory Gwanda.

Where is journalist Azory Gwanda?

22 Nov 2018

MTV Base is Video Entertainment Brand of The Year at PromaxBDA

21 Nov 2018

DStv and GOtv to broadcast AFRIMA across Africa

DStv and GOtv to broadcast AFRIMA across Africa

20 Nov 2018

Africa's first AR experience on Facebook Messenger

Africa's first AR experience on Facebook Messenger

20 Nov 2018

Digital Media Africa finalists announced

Digital Media Africa finalists announced

20 Nov 2018

The five vital aspects of a successful social media campaign

The five vital aspects of a successful social media campaign

Zubeida Goolam 20 Nov 2018

Judges announced for 2019 Pan African Re/Insurance Journalism Awards

Judges announced for 2019 Pan African Re/Insurance Journalism Awards

19 Nov 2018

Mobile app launched to connect to African fashion designers

Mobile app launched to connect to African fashion designers

19 Nov 2018

Turner Upfront, South Africa.

Turner reveals content plans for Africa 2018/19

19 Nov 2018

Canal+ launches B2B distribution in Africa

Canal+ launches B2B distribution in Africa

19 Nov 2018

Think the world's connected? Think again. A slide from BRCK's AfricaCom 2020 session.

#FairnessFirst: How Africa's digital divide is being diminished, one innovation at a time

Leigh Andrews 19 Nov 2018

Winner of search for animation talent in Africa

Winner of search for animation talent in Africa

16 Nov 2018

4 reasons you should be investing in public relations

4 reasons you should be investing in public relations

Sue Charlton APR 16 Nov 2018

GRB Studios seals multiyear licensing and distribution deal with Africa's Black TV

GRB Studios seals multiyear licensing and distribution deal with Africa's Black TV

16 Nov 2018

Inaugural Africa Rising Film Fest to challenge old, embrace new

Inaugural Africa Rising Film Fest to challenge old, embrace new

16 Nov 2018