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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and salesKantar

Positive portrayals of men in ads boost brand equity and sales

1 day

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

New research records national policy trends linking fish, aquatic foods with public health

Fishing

New research records national policy trends linking fish, aquatic foods with public health

18 Aug 2021

International efforts should prioritise equitable access to vaccines. Immanuel A.Afolabi/Majority World/Universal Images Group via Getty Images

Covid-19

The impact of Covid-19 has been lower in Africa. We explore the reasons

Alex Ezeh, Michael Silverman & Saverio Stranges 18 Aug 2021

Three quarters of people in G20 nations see climate, nature near tipping points

Climate Change

Three quarters of people in G20 nations see climate, nature near tipping points

Michael Taylor 18 Aug 2021

Source: Supplied

FMCG

Philip Morris expands smoke-free Iqos brand

17 Aug 2021

New global biodiversity goals must take these key lessons into account

Environment & Natural Resources

New global biodiversity goals must take these key lessons into account

David Obura 17 Aug 2021

Fashion & Homeware

Adidas to sell Reebok to Authentic Brands Group for €2,1bn

13 Aug 2021

Combined market cap of global airlines plunge by $12bn as Covid cases rise

Aviation

Combined market cap of global airlines plunge by $12bn as Covid cases rise

13 Aug 2021

Nesternship to give African youth a headstart

Youth Employment

Nesternship to give African youth a headstart

13 Aug 2021

One size doesn't fit all: Advice for brands seeking to access the African market

Research

One size doesn't fit all: Advice for brands seeking to access the African market

Candice Robertson, Wavemaker 12 Aug 2021

Insights for African countries from the latest climate change projections

Climate Change

Insights for African countries from the latest climate change projections

Victor Ongoma 12 Aug 2021

Aviation

UNCTAD, IATA extend partnership to facilitate global trade

12 Aug 2021

Source: ©bagworld -

Research

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Source: Spar Austria

E-commerce

Spar International rolls out integrated e-commerce platform globally

11 Aug 2021

Reinventing the wheel: The future of public transit

Public Transport

Reinventing the wheel: The future of public transit

Jason Blackhurst 11 Aug 2021

Source: Reuters/Dado Ruvic/Illustration/File Photo

Media

Vaccine denialism kills: Mail & Guardian has let down its readers

Nathan Geffen and Mia Malan 10 Aug 2021

5 things to watch for in the latest IPCC report on climate science

Climate Change

5 things to watch for in the latest IPCC report on climate science

Alex Crawford 6 Aug 2021

Responsible Tourism

Radisson Hotels offset 100% CO2 emissions globally

6 Aug 2021

IATA global airline industry statistics show devasting effects of Covid-19

Logistics & Transport

IATA global airline industry statistics show devasting effects of Covid-19

6 Aug 2021

Global food prices decline in July

Commodities & Fairtrade

Global food prices decline in July

5 Aug 2021

Barbie debuts dolls in likeness of Covid-19 frontline workers

Design & Manufacturing

Barbie debuts dolls in likeness of Covid-19 frontline workers

5 Aug 2021

New Nespresso blend helps revive fragile coffee farming in the DRC

FMCG

New Nespresso blend helps revive fragile coffee farming in the DRC

5 Aug 2021

Corporate & Commercial Law

East Africa data infrastructure ripe and ready to move to the next level

John Syekei 5 Aug 2021

Nesta Challenges launches CA$14,5m Afri-Plastics Challenge

Circular Economy & Waste Management

Nesta Challenges launches CA$14,5m Afri-Plastics Challenge

3 Aug 2021

Africa's strategic priorities to recover better

ESG & Sustainability

Africa's strategic priorities to recover better

Cristina Duarte 3 Aug 2021

Research

Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Source: Walmart

E-commerce

Walmart opens up its retail tech to other businesses

2 Aug 2021

African countries must include all migrant populations in their vaccination plans. Thierry/Anadolu Agency via Getty Images

Covid-19

Excluding migrants undermines the success of Covid-19 vaccine rollouts

Rebecca Walker, Jo Vearey & Nicholas Maple 2 Aug 2021

ESG

How palm oil became the world's most hated, most used fat source

Jonathan E. Robins 30 Jul 2021

In a fast-warming world, Tokyo is the barometer for future Olympics

Climate Change

In a fast-warming world, Tokyo is the barometer for future Olympics

Beh Lih Yi 30 Jul 2021

Anneke Pienaar named City Lodge Hotel Maputo GM

Hospitality

Anneke Pienaar named City Lodge Hotel Maputo GM

City Lodge Hotel 29 Jul 2021