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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and salesKantar

Positive portrayals of men in ads boost brand equity and sales

1 day

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Low trust in authorities affects vaccine uptake: evidence from 22 African countries

Public Health

Low trust in authorities affects vaccine uptake: evidence from 22 African countries

Jean-Francois Maystadt, Kalle Hirvonen & Nik Stoop 21 May 2021

Kenyan authorities set to regulate free-and-easy fintech

Legislation

Kenyan authorities set to regulate free-and-easy fintech

Ariana Issaias and Dominic Indokhomi 20 May 2021

Antoine de Saint-Affrique. Credit: Barry Callebaut

FMCG

Danone names Antoine de Saint-Affrique as CEO

20 May 2021

Siew Ting Foo, Rajoielle Register, Sarita Rao, and Ron Amram.

PR & Communications

Jury chairs of Warc Awards for Media named

20 May 2021

Youth are Africa's best asset

Social Entrepreneurship

Youth are Africa's best asset

20 May 2021

The One Club launches We Are One initiative

Design

The One Club launches We Are One initiative

20 May 2021

ACMHM to host African Coalition Symposium on Menstrual Health

Health & Welfare

ACMHM to host African Coalition Symposium on Menstrual Health

19 May 2021

Stage two of D&AD Awards judging: 890 entries shortlisted

D&AD Awards

Stage two of D&AD Awards judging: 890 entries shortlisted

18 May 2021

International aid to Africa needs an overhaul. Tips on what needs to change

CSI & Philanthropy

International aid to Africa needs an overhaul. Tips on what needs to change

Tigist Mekonnen Melesse 18 May 2021

#StartupFunding101: Raising capital in Africa and crossing the bridge to the US

Funding

#StartupFunding101: Raising capital in Africa and crossing the bridge to the US

Evan-Lee Courie 18 May 2021

POS transaction values predicted to exceed $17.3tn globally by 2026

Research

POS transaction values predicted to exceed $17.3tn globally by 2026

18 May 2021

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Events & Conferencing

Register now: CEO Connect discussion on Competitive Collaboration in Africa - One Africa, One Voice

Shift Impact Africa 17 May 2021

Quarantine hotels: A history of controversy and occasional comfort

Hospitality

Quarantine hotels: A history of controversy and occasional comfort

Kevin James 17 May 2021

Create Mozambique celebrates 25 years of firsts

Advertising

Create Mozambique celebrates 25 years of firsts

Dentsu 17 May 2021

Covid-19 is giving us a new appreciation for physical shops

Retailers

Covid-19 is giving us a new appreciation for physical shops

Cathrine Jansson-Boyd 14 May 2021

Solar minibuses for Africa? Data seen as key to green transport switch

Infrastructure, Innovation & Technology

Solar minibuses for Africa? Data seen as key to green transport switch

Megan Rowling 14 May 2021

Ndagi Job Goshi, Liferay Africa

CRM

6 tips to improve retail loyalty and decrease competition

Ndagi Job Goshi 14 May 2021

New report unpacks pervasiveness of ageism, ableism in the workplace

Employment Equity

New report unpacks pervasiveness of ageism, ableism in the workplace

13 May 2021

Should we vaccinate all returned travellers in hotel quarantine? It's no magic fix but it could reduce risks

Travel

Should we vaccinate all returned travellers in hotel quarantine? It's no magic fix but it could reduce risks

13 May 2021

YouTube Music to celebrate #AfricaMonth with panel discussions, live performances and Africa Day Concert

Music

YouTube Music to celebrate #AfricaMonth with panel discussions, live performances and Africa Day Concert

12 May 2021

#Newsmaker: Yokesh Maharaj to advance Mondelez's growth in Sub-Saharan Africa

FMCG

#Newsmaker: Yokesh Maharaj to advance Mondelez's growth in Sub-Saharan Africa

Lauren Hartzenberg 11 May 2021

Futuristic computer game hopes to be tonic for climate change anxiety

Climate Change

Futuristic computer game hopes to be tonic for climate change anxiety

Kim Harrisberg 11 May 2021

WTTC launches initiative to support women in travel and tourism

Tourism & Travel

WTTC launches initiative to support women in travel and tourism

11 May 2021

Image: FAO/G.Tortoli

Food Security

FAO, partners' high-tech response to help win fight against desert locust swarms

11 May 2021

Judge Martha Koome attends the interview for the post of Chief Justice at the Supreme Court building in Nairobi, Kenya - 14 April 2021. Image ©: Zakheem Rajan/Judicial Service Commission/Handout via REUTERS

Law Practice

Kenya set to appoint first female chief justice at sensitive moment

Duncan Miriri 11 May 2021

Coca-Cola Beverages Africa acquires share in Lesotho bottler

FMCG

Coca-Cola Beverages Africa acquires share in Lesotho bottler

10 May 2021

Pierre Van Tonder

Food & bev. services

RIP to former Spur chief Pierre Van Tonder

10 May 2021

Remote training in bioinformatics to upskill scientists across Africa

Skills Training

Remote training in bioinformatics to upskill scientists across Africa

7 May 2021

Trucks loaded with goods had been waiting for weeks to cross the Côte d’Ivoire-Ghana borders at Elubo/Noe. © Franck Kuwonu/Africa Renewal

Economy

Africans urged to trade more with each other

7 May 2021

IATA welcomes G20 Push to restart tourism

Aviation

IATA welcomes G20 Push to restart tourism

7 May 2021