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Positive portrayals of men in ads boost brand equity and salesKantar

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

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From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Research

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Letlhogonolo Thobejane

Food & bev. services

#WomensMonth: KFC's Nolo Thobejane on achieving QSR success in Africa

Lauren Hartzenberg 31 Aug 2020

Not ready...? Get set, go! An Africa recovery playbook

Research

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

Covid-19 will bring about a retail apocalypse

Retail

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

Women of Africa: Changing lifestyles, unchanged (core) values

Research

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

Branding

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Vukani Mngxati, chief executive officer for Accenture Africa.

Streaming

Accelerating Africa's economy through digital transformation

Vukani Mngxati 19 Feb 2019