Nabbing the Zambian market

The titles include The Post (daily), The Saturday Post and The Sunday Post.

"The English language is extensively used in Zambia. The Post newspaper's readership, true to their mission statement, embraces all English language consumers ranging from taxi drivers to business executives," says NAB Africa's Rob Dukoff-Gordon.

The editorial mix of the papers enables all readers to find items of interest - from complex political, economic and social debates to the popular 'kalaki' satirical strips, horoscopes and datelines.

The newspapers are distributed to all Zambian districts, with the capital Lusaka, receiving 51.6% of the circulation. In addition, the papers are marketed by street vendors and in supermarkets.

"Recognised as the leading daily in Zambia, The Post boasts 45% of the combined Zambian market," he says. "Circulation is currently 42,000 and both The Saturday Post and The Sunday Post each list 37,000 sold copies."

Dukoff-Gordon adds, "We already enable advertisers to converse with consumers in several other SADC counties. These include the Mmegi, Monitor, Botswana Guardian and Midweek Sun in Botswana, Swaziland's Times of Swaziland, Times of Swaziland Sunday and Swazi News, Namibia's Republikein and Allgemeine Zeitung and Lesotho's Public Eye."