Destination Zambia
Ads24, the national sales and marketing division of Media24’s daily and community newspapers and the free lifestyle magazine MyWeek, is inviting agencies and advertisers to join them on their “You’ll wish you where here” awareness campaign for MyWeek magazine.
Designed in conjunction with marketing services company Dynamo Africa, the campaign launched on 16 February 2007 with the distribution of travel pouches to media agencies. Inside is a cleverly replicated boarding pass to the Victoria Falls – Zambia side and an itinerary for the week - the grand prize destination for one lucky advertiser and his/her partner when they participate in the competition that runs concurrently with the campaign.
Supporting the campaign are oversized A3 size postcards and a viral campaign certainly outlining the five editorial pillars of MyWeek.
Ads24 took over the national representation of MyWeek, a free-distribution lifestyle magazine in October 2006.
