How markets grew

26 Nov 2015

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons.

In previous articles, we have shown that the lifestyle of South Africans has improved significantly over the past decade. More people in the population; generally higher LSMs; more electrified and so on.

One would expect that these changes in the SA society would show up in changes in markets. It does...

Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.

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Source: SA Marketing Magazine

SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.

Go to: http://www.samktmag.com/

Erik du Plessis and Neil Higgs

About Erik du Plessis and Neil Higgs

Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.